Ford and Mohamed Yousuf Naghi Motors Co. (MYNM) recently secured a deal with LUMI rent-a-car to supply the integrated travel service provider with 300 vehicles, with delivery of 200 Ford Taurus 2.0-litre Ambiente, and 100 Ford Explorer 3.5-litre XLT AWD completed in May.
These new units, which join LUMI’s fleet of more than 1,000 Ford and Lincoln vehicles, have been sourced specifically for a lease deal.
Ahmad Al-Kahwaji, country director KSA, Ford Direct Markets, said: “The all-new Taurus boasts class-leading levels of comfort, technology, and safety for business owners and families, while the Explorer’s exceptional track record for power, reliability and capability complements LUMI’s growing fleet of Ford vehicles. We’re proud that the company would choose Ford’s flagship sedan and spacious seven-seater SUV for its lease deal.
“It’s crucial for Ford to have a trusted distributor network,” Al-Kahwaji continued, “and as a well-respected and prominent family business that has established itself as an industry leader in the Kingdom, MYNM has continually displayed its top tier credentials, and proved a perfect fit for Ford.”
Though based in Jeddah, MYNM’s operations are widespread, and since joining Ford as its second distributor in the Kingdom, has continued to grow the brand’s presence by offering an excellent customer experience journey, and by completing coveted fleet deals such as the LUMI contract.
Essam Haddad, Ford Key Accounts manager, MYNM, said: “Ford is known for its quality and trustworthiness, and we’re proud to be able to provide LUMI with 300 well-crafted vehicles to utilise as part of its lease agreement with government departments. The ownership journey experience with Ford and MYNM doesn’t end when the customer leaves the showroom; it continues through extended service plans, highly-trained technicians, and award-winning aftersales services.”
“As part of the Seera Group providing leading integrated travel services throughout the Middle East, it’s important that what LUMI offers its clients is comfortable, efficient, reliable, and capable,” said Azfar Shakeel, vice president of Car Rental, LUMI. “Ford vehicles provide the characteristics we look for to ensure our business can operate smoothly, evidenced by our decade-long relationship with Ford and MYNM.”
Ford has a long history of supporting business in Saudi Arabia, across the Middle East and through its distributor network, displays the company’s continued commitment to the region and its efforts to deliver greater customer satisfaction to its growing customer base.