24 Shawwal 1443 - 25 May 2022
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Eye of Riyadh
Business & Money | Monday 2 August, 2021 1:17 am |

Following a successful H1, Intigral focussed on further enhancing its value propositions for H2 2021.

Having kicked off 2021 with new content releases and world-class product feature achievements, Intigral, a leading provider of digital entertainment and sports in MENA, has been growing its content line-up, recording higher growth rates, and significantly enhancing its customers’ viewership experience. The company has been devoted to implementing its expansion strategies and investing in its technological capabilities and infrastructure to boost its performance levels and customer satisfaction rates. With a wide range of content options available on its top-tier Jawwy TV platform, from live channels, popular series and movies to sports content and original shows, Intigral offers an excellent one-stop centre for digital entertainment.

Powered by a team of highly skilled and talented individuals, Intigral has been adding authentic curated content and investing in its production house to develop new original productions for viewers to enjoy. Among its original releases that have been well-received by critics and audiences in the Kingdom and the region earlier this year is Al Awael program which sheds lights on the inspirational journeys and accomplishments of celebrated Saudi female pioneers, empowering the new generation of women. Furthermore, the company collaborated with Mohammed bin Salman Foundation (misk Foundation), exclusively broadcasting its first film documentary “Beyond Survival” that showcases misk’s efforts navigating the COVID-19 crisis. With such initiatives, Intigral has demonstrated its commitment to reflect Saudi tradition and culture and promote social integration and development through its content which inspires and resonates with the Saudi population.

In parallel, Intigral has been keen on ensuring an excellent customer experience by enriching and diversifying its digital content expanding its array of genres. Intigral also partnered with Discovery to launch an range of international linear channels, and a branded VoD (Video on Demand) content section on its platform which further adds value to the viewer’s experience as they can find more of their favourite shows and popular channels all in one easy to use OTT service.

As part of its strategy to keep pace with the Kingdom’s technological advancement, Intigral has launched a smart TV app for its Jawwy TV platform which customers can download on their Samsung Smart TVs via Smart Hub to enjoy its live and on-demand streaming experience from the leisure of their home. Subscribers can also download and have access to the app on any Android TV streaming device and on LG Smart TVs.

Furthermore, Jawwy TV has so far successfully established itself as a digital entertainment powerhouse in new markets across Egypt, UAE, and Jordan. The company now prepares to expand further and penetrate other markets in the MENA region. In H1 2021, Intigral’s paid subscriber base increased by 50% compared to the previous year. One contributing factor to the company’s growth is its continuous efforts to add more impressive content to its ever-expanding library, now encompassing more than 28K of assets.

A testament to its accomplishments and commitment to excellence, Intigral has continued to earn global recognition, winning two prestigious awards in the first half of 2021. Being one of the region’s top companies to be recognized by the UK-based Global Economics Limited, a business publication internationally-renowned for its detailed analysis of various industries across the globe, Jawwy TV won the Global Economics Award for the “Fastest Growing VOD Platform – GCC” in 2021. The company has also received the “Streaming Service of the Year” award at the ASBU Broadcast Pro Summit for the high quality and exceptional service for its Jawwy TV platform.

Intigral continues to focus on placing its customers and their demands at the centre of all the services and products it develops. By investing heavily in new shows and productions, it strives to enrich its customer’s daily routine by bringing them the best digital content and to provide them with a one stop shop for epic digital entertainment. Intigral’s approach aligns with the goals of Saudi Vision 2030, aiming to not only realise its ambition of becoming the leading player for digital video and sports content but also promoting the digital entertainment sector a


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