Emirates NBD marks four years of U By Emaar Visa Credit Card, announces month long celebration with exciting prizes for customers

112 lucky customers to win daily prizes including experiences across Emaar

To celebrate the fourth anniversary of its U By Emaar Visa Credit Card, launched in partnership with U By Emaar, the customer-focused loyalty programme by Emaar, Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, has announced a month-long celebration, rewarding customers with prizes and experiences across the Emaar eco-system. These experiences vary across categories of shopping, stay, dining and entertainment.

The campaign runs from 7 October until 3 November 2022 and offers customers the opportunity to earn an entry into a lucky draw. In line with the theme of the fourth anniversary, every four transactions made by the customer will earn them one entry.

On each day of the four-week campaign, four lucky winners stand the chance to win prizes including Emaar gift cards, staycations across Address properties, dining experiences at Emaar Hospitality-owned restaurants and annual passes across Emaar entertainment venues.

Commenting on the milestone, Suvo Sarkar, Senior Executive Vice President and Group Head, Retail Banking and Wealth Management, Emirates NBD said: “We are delighted to commemorate four successful years of our U By Emaar Visa Credit Card, with a host of prizes and benefits for our customers. As the market leader in payment cards, we constantly strive to put the lifestyle needs of our customers at the heart of our financial products. Our U By Emaar Visa Credit Card has become a popular choice among customers, and we will continue to enhance our portfolio with innovative products and services that resonate with our customers’ dynamic needs.”

A spokesperson from Emaar said, “We are delighted to celebrate the anniversary of our partnership with Emirates NBD, which illustrates our unwavering commitment to providing our clients with excellent experiences and benefits. As one of the leading loyalty programmes in the United Arab Emirates, U by Emaar, in collaboration with best-in-class partners, offers a variety of rewards and benefits that enhance our customers' lifestyles and satisfy their needs, thereby maximising the value of their everyday card spending. This successful partnership with Emirates NBD and U by Emaar throughout the years reflects our shared customer-centred approach.”

Known to be Dubai’s most rewarding card programme, Emirates NBD U By Emaar Visa Credit Cards allow customers to earn and redeem Upoints at over 2000 Emaar touchpoints across its hotels, restaurants and leisure assets of Emaar Hospitality Group and Emaar Entertainment as well as merchants at Emaar Malls including Dubai Hills Mall, the latest addition to the U By Emaar loyalty programme. The list also includes Dubai Opera, selective Emaar community shopping centres, and many more, making it the single largest loyalty programme of its kind in the region.

Additional card benefits include access to over 850 airport lounges worldwide, complimentary local concierge services and airport transfers in the UAE; complimentary rounds of golf and privilege access to select courses across the UAE along with complimentary multi-trip travel insurance.