Business & Money | Sunday 28 April, 2019 1:26 pm |

Emirates Islamic, one of the leading Islamic financial institutions in the UAE, won ‘Most Improved Website’ at the 2018 Service Olympian Awards organised by Ethos Integrated Solutions.

The award reflects Emirates Islamic’s efforts to enhance its digital and social channels, to offer customers a superior and seamless banking journey. In 2018, the bank’s website saw a 25% year-on-year increase in visitors and a 30% year-on-year increase in product applications.

“We are delighted to win this award from Ethos Integrated Solutions for our website. Mobile and online are becoming the primary channels for our customers’ banking needs and we will continue to invest in digital solutions and platforms to further enhance customer experience,” said Wasim Saifi, Deputy CEO – Consumer Banking and Wealth Management, Emirates Islamic.

“As a leading Islamic bank in the UAE, Emirates Islamic also firmly supports the country’s vision of a smart economy and strive to provide innovative banking solutions that meet a variety of consumer and business needs,” he added.

Building on its digital-first approach, the Bank has spearheaded the introduction of several ‘first to market’ banking solutions. Earlier this month, Emirates Islamic became the first Islamic bank in the world to launch banking service via WhatsApp. The Bank was also the first Islamic financial institution in UAE to provide all three major wallets, namely Apple Pay, Samsung Pay, and Google Pay to its customers. Other digital banking innovations recently rolled out by Emirates Islamic include cardless withdrawal at ATMs, Smart Pass authentication for additional security on online transactions, and a remote branch queuing ticket, reducing waiting time for customers wishing to visit the branch.

Ethos Integrated Solutions’ annual Service Olympian Awards recognise outstanding organisations in Customer Experience and Employee Engagement. The company delivers integrated customer service solutions which include the Retail Banking Customer Experience Benchmarking Index, giving banks a methodology to benchmark service quality. The annual Index is carried out by a team of trained and experienced researchers who focus on real scenarios that a prospective customer would face when using a branch, call center or website. Banks are evaluated on reliability, assurance, responsiveness and empathy using Ethos Integrated Solutions’ proprietary value moments principles.