Technology & IT | Sunday 22 March, 2015 11:40 am |

Taking a taxi could not have been more interesting. Easy Taxi along with the famous Microsoft Corporation cooperated & implemented Xbox devices in Easy Taxi cabs in The Kingdom of Saudi Arabia, introducing for the first time, in-cab entertainment in Saudi Arabia.
This campaign is designed to allow passengers enjoy their rides by playing a number of video games such as FIFA 2015 & challenging themselves before reaching safely the desired destination. Just sit back, relax and choose a video game to play without worrying about the traffic & time it takes to reach your destination.
The aim of this campaign is to encourage people to use the safest and most convenient method of transportation; via Easy Taxi.
Eugen Brikcius, General Manager of Easy Taxi Riyadh said: “This campaign aims at drawing a smile on the faces of all passengers who choose to take their rides with Easy taxi this month and to encourage old passengers to keep using the number one taxi application in the world more often”. He further added saying: “Accordingly, our focus is currently on maintaining, entertaining our customers and gaining their loyalty.”
With safety and security in mind, the app also allows users to track their taxi, view the photo and details of the driver, and don’t need to wait anymore.
Easy Taxi, one of the world’s leading mobile taxi apps, is rapidly expanding its services in the Middle East. As the first app connecting trained and tracked drivers with passengers in the Gulf, Easy Taxi has experienced significant growth and demonstrated success in Jeddah, Riyadh, Bahrain, Jordan, Kuwait and most recently Qatar.
Passengers can freely download the App on Androids, iOS, Blackberries, and Windows Phone devices, as well as for B2B clients through Easy Taxi Pro and Easy Taxi Corporate solutions.
Easy Taxi is backed by iMena Holdings and is part of the Middle East Internet Group (MEIG).
About Easy Taxi
Easy Taxi (www.easytaxi.com) was founded in Brazil in 2011. It is now one of the world’s leading mobile taxi apps, connecting drivers and passengers in a smooth, easy and safe way. Easy Taxi currently operates in 32 countries and 162 cities worldwide.
About MEIG
The Middle East Internet Group (MEIG), a joint venture of Rocket Internet and MTN, is the leading internet platform in the Middle East and supports some of the most vibrant internet companies in the region. Founded in 2013, MEIG's mission is to accelerate the growth and success of the internet economy throughout the Middle East. MEIG's network currently consists of five companies, operating in seven countries. Among these are thriving companies such as Easy taxi, Lamudi and Carmudi, alongside other established Rocket Internet brands such as Namshi and hellofood.
About Microsoft Corporation
Microsoft Corporation, founded by Bill Gates and Paul Allen on April 4, 1975, is an American multinational corporation headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services.

About Easy Taxi
Easy Taxi (www.easytaxi.com) was founded in Brazil in 2011. It is now one of the world’s leading mobile taxi apps, connecting drivers and passengers in a smooth, easy and safe way. Easy Taxi currently operates in 33 countries and 165 cities worldwide. Easy Taxi Middle East is currently operating in Saudi Arabia, Kuwait, Bahrain, Qatar and Jordan. www.easytaxi.com


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