Since its launch in January 2022, Wellx has brought together an ecosystem of wellness focused services and products, with the singular goal of making insurance fun, engaging and impactful. Through educational wellness programs and initiatives, Wellx along with a range of global wearable partners, will incentivize and influence user behaviour, helping their customers make healthier lifestyle choices. Individuals who achieve set steps, active minutes, sleep, and readiness goals will be eligible for cash back rewards through the ‘Wellx Fit’ insurance program.
Fitbit’s health and wellbeing experience easily integrates into a wide variety of health interventions and wellbeing programs - including embedded health plan benefits, condition management point solutions, research studies and wellness programs - and helps to extend and enhance their impact by driving higher participation levels, increasing physical activity, and helping to improve weight loss and diabetes outcomes.
“At Wellx, we’re trying to help people understand insurance better and aiming to deliver an engaging experience which could help in changing the general perception around insurance plans being complicated and boring. We would like to encourage residents of UAE, to get on to an activity linked insurance program early in life and work on building healthy habits.” added Javed Akberali, Wellx.ai Co-Founder & Managing Director.
‘Wellx Fit’ policy holder, Mr. Dimitrios Savvaidis, who has been under the policy for four months, shares, "It is a wonderful experience. It motivates you to be more active, and rewards you when you are. I've even found myself going for walks at the end of the day only to meet my steps target, when I would have rather sat and watched a movie. I believe DNI-Wellx would add great value if introduced to corporations with many employees as keeping your teams healthy would increase their performance. I think the model has a lot of potential for success."
Wellx Fit powered by Fitbit is ideal for everyone from all walks of life - individuals, small to medium-sized enterprises and large corporations.