Technology & IT | Saturday 4 May, 2019 4:52 am |

The artistic pursuit of photography has seen unprecedented technological shifts since being first invented circa mid-1800s. With each evolution, amateurs and professionals alike have been empowered to do more through their creative outputs. However, in the modern day and age a divide between amateur and professional photography remains.

While the modern DSLR and mirrorless cameras of today are light-years ahead of their earlier analogue predecessors, it’s the nascent mobile phone cameras that are bridging this exclusive creative gap. Worldwide there was an 84 percent drop in digital camera sales between 2010 and 2018, according to recent figures[1]published by the Camera & Imaging Products Associating (CIPA). Conquering the world in an even shorter time than previous mediums of photography, the advanced smartphone devices of today incorporate all kinds of refined features which enable users to get more out of life.

More importantly, these state-of-the-art devices are empowering aspiring photographers the world over by literally placing professional photography capabilities within reach. While the first-ever cameras introduced to the world were hailed[2]as the most extraordinary triumphs of modern science, the enthralling journey of modern mobile cameras over the last two decades has unearthed a new revolutionary era – one that puts the power to be creative in the hands of each and every consumer.

A True Work of Art

Smartphones of today are allowing consumers to truly do more of what they can’t. Of these, the state of the art Samsung Galaxy S10 is a true work of art in itself, delivering users innovative, intelligent displays and enhanced performance features – such as Wireless PowerShare, Ultrasonic Fingerprint Scanning and Samsung’s best screen display yet (Dynamic AMOLED) – which expand the capabilities of next generation mobile experiences. Pushing the user experience even further, the Galaxy S10’s advanced cameras allow users to capture the world just as they see it. 

With convenient, intelligent and intuitive innovations, the Galaxy S10 lineup paves a new way forward for users to make their own infinite artistic creations. With a full kit of lenses, including telephoto, wide-angle, selfie and RGB Depth cameras, the Galaxy S10 is designed to let consumers shoot like a pro, without being a pro. Also featuring a 16 MP rear Ultra Wide Camera, consumers can capture stunning cinematic quality photos with a full field of vision, just like the human eye. With the new dual front camera, this lets users experiment with depth of field and artistic effects to change the mood of their selfies. Dual aperture and multi-frame composition bring out light in the dark to fully optimize the shooting environment, while the powerful processor automatically combines frames from low-light moments into one masterpiece.

Super-steady turns action sequences into next-level video content, while the 4K UHD and HDR10+ recording brings scenes to life.

The phone’s innovative cameras are also smarter, with the Shot suggestions feature offering professional guidance via advanced machine learning for the perfect composition based on the analysis of over 100 million high-quality photos.

With the Galaxy S10, a revolutionary age of photography is well and truly in motion.

Professional-Grade Photography in Your Hands

Enabling users are able to capture and create their own works of art, Samsung’s latest suite of innovative smartphone capabilities are putting pro-grade photography within easy reach of the everyday user.

According to insights[3]from Forrester, global smartphone subscriptions could reach close to 3.9 billion by 2023. This will support an increasing number of users to take advantage of innovative camera functionalities, which were once reserved for bulky, expensive digital cameras. By unleashing newfound creative capabilities through smartphones, they will also be aided by the ability to conveniently fit their devices on their pockets, removing the need to carry around cumbersome camera bodies and additional lenses. 

With today’s rapidly evolving smartphone camera technology, brushstrokes of brilliance are as easy as the simple swipe of the finger. Thanks to Samsung’s meaningful innovations in the mobile technology space, the power of creating personalized pieces of art is truly in consumers’ hands.