Business & Money | Friday 17 July, 2015 3:39 am |

CityW shares its customers’ aspirations for stylish and contemporary furniture, taking pride in distancing itself from the outdated styles offered by imported brands. 

As a part from Al Mutlaq Holdings, CityW brings together seven of the most famous brands for home furnishings, manufactured by craftsmen to world-class standards. These seven companies are: LifeG, Tizaino, Gaudi, POP, Easy Living, Tempo and EGO.

These brands under the CityW umbrella collectively write a new chapter for competitive distinction and modern design. The ethos of the company emphasizes creative inspiration in satisfying the requirements of furniture connoisseurs with exquisite taste, aspiring to live in stunning and attractive homes.

Surveys have demonstrated that more than 70% of customers make their purchasing decisions based on the quality of the brand. CityW thus aspires to maximize its financial position through enhancing perceptions of the brand, through an emphasis on quality of design and aesthetic excellence.

This has been Mutlaq Holdings’ priority since the opening of CityW showrooms across Saudi Arabia in 2008. CityW hasn’t just been promoted as a global brand; Mutlaq Holdings went further in establishing CityW’s value, based on the standing of the brands incorporated within the CityW family of companies.

The aim has been to consolidate this value through CityW’s outstanding, contemporary designs – translating this value into a distinguished position in the perceptions of customers. Thus, each of the seven CityW brands has been personalized to its own particular segment of clients and loyal customers.

CityW has established its competitive position through manufacturing inimitable products distinguished by their excellence and quality. The company takes pride in its responsiveness to customer requirements. These values have placed CityW in an excellent competitive position in the domestic furniture sector vis-à-vis other major furniture companies in the Kingdom.

The company has always aspired to create unique designs; combining elegance, distinctiveness and practicality; while also remaining responsive to the changing challenges and needs facing families accustomed to the highest standards and levels of comfort.

CityW is seeking to consolidate its strong position through three exhibitions covering Riyadh, Jeddah and Khobar. The brands within the CityW family will play a decisive role in directing customers to the products they desire, manufactured to the highest international standards.

The continuing successes of CityW are recognized through the BIZZ 2014 international award as the preferred furnishings company, offering “inspiration and creative ideas for its customers”. This demonstrates CityW’s achievements in producing vibrant designs which depart from outmoded and outdated standards.