Technology & IT | Monday 2 July, 2018 12:14 am |

Canon Middle East has today announced an upgrade to two of its most loved and well-regarded L-series lenses, with the launch of the EF 70-200mm f/4L IS II USM and EF 70-200mm f/2.8L IS III USM. The 70-200mm lens has been instrumental for professional, semi-professional and photography enthusiasts for many years, thanks to the ability to easily change image composition by switching from standard to telephoto. This adaptability means both lenses can capture a wide range of subjects, from portraits to wildlife, reaffirming the pivotal role the 70-200mm lens plays in a photographer’s kit bag.   

 

Commenting on the launch of the L-series lenses, Binoj Nair, Senior Manager – B2C Marketing & Direct Sales, Canon Middle East said: “As a world-leader in imaging solutions, our mission is to empower storytellers in the region by launching innovative products that fit their ever-evolving needs, while staying committed to delivering best quality and performance that take customers imaging experience to an untouched potential. With the launch of the latest L-series lenses, we are redefining the art of photography providing photographers with unbeatable performance, versatility and durability.”

 

Superior quality, robust and compact design – the EF 70-200mm f/4L IS II USM 

Built on the high standards of its predecessor, the EF 70-200mm f/4L IS II USM possesses the superior build, durability, and ergonomic design that Canon’s breadth of lenses are renowned for. Weighing just 780g, the EF 70-200mm f/4L IS II USM is great for those on the move. Whether shooting on a beach, or at a wedding, this lens is guaranteed to deliver stunningly crisp images in a range of environments. The Fluorine Coating reduces dirt and water drops clinging to the lens, and Super Spectra coatings eliminate ghosting and flare. The EF 70-200mm f/4L IS II USM’s fluorite lens elements are capable of correcting colour aberrations, guaranteeing high resolution and high contrast images. This excellent and reliable image quality is invaluable in reducing time spent on post-production.  

 

The EF 70-200mm f/4L IS II USM’s f/4 constant aperture provides consistent exposure in a range of varying lighting scenarios. The nine blades on the EF 70-200mm f/4L IS II USM 's circular aperture create a pleasing bokeh effect, blurring the background and helping to accentuate the subject. The EF 70-200mm f/4L IS II USM comprises a new Image Stabilizer unit, based on the design of Canon’s EF 100-400mm f/4.5-5.6L IS II USM, which delivers the equivalent effect of a shutter five-stops faster, compared to the previous lens' three-stops[i]. This is beneficial for any shooting scenario where the camera may be jostled, such as at film premieres, or shooting wildlife on safari. 

 

The EF 70-200mm f/4L IS II USM uses a combination of a Ring USM and a new third generation EF engine, which features a new high-performance control CPU and newly developed firmware, to drive greater speed and accuracy in achieving high-speed autofocus. The silent functioning autofocus can also be tweaked manually and allows a close focusing distance of 1m, compared to the 1.2m on its predecessor. These features make the EF 70-200mm f/4L IS II USM perfect for unobtrusive and precise shooting, characteristics required to successfully capture street photography.

 

High-performance, versatile and durable – the EF 70-200mm f/2.8L IS III USM 

The EF 70-200mm f/2.8L IS III USM replaces Canon’s flagship 70-200mm lens, enhancing the experiences of photographers using this industry leading lens. It has been designed with high-performance and robustness at its heart, ideal for a photographer who requires a high-quality telephoto lens for accurate detail. Built to meet the demands of professionals, the EF 70-200mm f/2.8L IS III USM’s protective seals make it an obvious choice for challenging conditions. Resistant to both moisture and dust, the EF 70-200mm f/2.8L IS III USM also comprises fluorine-coated front and rear elements, which are easy to clean. With the functionality photographers love, updates to the EF 70-200mm f/2.8L IS III USM’s durability means it is excellent for shooting high-quality travel photography. 

 

With its wide f/2.8 maximum aperture and eight-bladed circular diaphragm, the EF 70-200mm f/2.8L IS III USM opens up a world of creative options. It enables the photographer to emphasise pin-sharp subjects against a silky smooth, out-of-focus background. Thanks to its first-class fluorite and UD optics, the EF 70-200mm f/2.8L IS III USM delivers high contrast and excellent resolution. When using this lens, a photographer can be confident that they can achieve the perfect shot. Shooting in low light is also no problem for the EF 70-200mm f/2.8L IS III USM, thanks to its fast f/2.8 maximum aperture, which is constant throughout the zoom range and lets in twice as much light as an f/4 lens. 

 

Camera shake isn’t something users of the EF 70-200mm f/2.8L IS III USM should be concerned about as a 3.5-stop Image Stabilizer compensates any blur caused by movement. A ring-type USM motor offers silent autofocus at outstanding speeds, and manual adjustments can be made at any time with a simple twist of the focus ring. These features make the EF 70-200mm f/2.8L IS III USM an exceptional lens for perfectly, and quietly, capturing animals in their natural habitat.