Technology & IT | Tuesday 28 May, 2019 2:40 am |

To support Saudi Arabia’sevolving and competitive economy,Canon Middle East highlighted its commitment to the advancement of small-to-medium enterprises (SMEs), system integrators and value-added resellers in the Kingdom through the achievement of their business objectives. The leader in Printing  and Imaging solutions unveiled the latest devices to join its popular range of i-SENSYS printers and MFPs with ‘The Perfect Choice’ campaign, showcasing its advanced capabilities to support modern business environments and provide the fast, efficient digital systems SMEs require, while being robust enough to handle enterprise requirements. 

The availability of the i-SENSYS range is the latest demonstration of Canon’s commitment to the Saudi market, where SMEs make up over 90% of private-sector businesses, and require fast, efficient digital systems to operate. By facilitating the development of their technology and printing infrastructure, Canon is supporting The Vision 2030 directive of increasing SME GDP contribution to 35% by 2030, forming the backbone of KSA’s diversified economy. 

 “The progress of any organization depends on the resources you choose to work with – be that your employees, suppliers or partners. The Canon i-SENSYS range is not just a printer, it is a part of your team, and a vital business partner – we see it as the perfect choice for SMEs in Saudi Arabia,” said Venkatasubramanian Hariharan, Business Unit Director, B2C, Canon Middle East.“Canon has long worked closely with SME customers in the Kingdom of Saudi Arabia, and we look forward to playing our part in facilitating the development of sophisticated digital infrastructure as mandated by Vision 2030.”

To highlight the strengths of the i-SENSYS range, Canon is launching a dedicated campaign for SME customers and for the Kingdom’s systems integrator and reseller community. The Perfect Choice campaign will be launched at targeted events in the Kingdom, and will be supported with videos showcasing the devices in real-world settings. Canon will demonstrate the key qualities of the i-SENSYS range, including quality, printing speed, ease of use, cost efficiency, and customization, across a range of platforms with the aim of positioning it as the perfect addition to any SME team. 

Canon will also introduce a reward programme, titled the ‘PERFECT PARTNER’, for systems integrators and value added resellers, partnering with them to grow their business and deliver more comprehensive offerings to customers. It is designed to facilitate collaboration to unlock success together by addressing the needs and demands of customers while also mapping partner potential for growth. Integrators and resellers will be encouraged to see i-SENSYS as the perfect partner for their business through training sessions that highlight the end customer value proposition while also providing a thorough understanding of the product range and the skill set required to make a winning sales impression. 

Designed with SMEs in mind, the i-SENSYS range of devices support flexible working and offer personalisation of advanced workflows to produce consistent quality results at a lower cost to the business. Secure printing features enable administrators to better manage permissions and monitor usage, while users can also print securely from tablets and smartphones. 

The devices play the role of a ‘PERFECT CANDIDATE’ for any SME, allowing for compatibility with existing software and technology platforms, including the Canon PRINT Business app, AirPrint and Mopria platforms to better support flexible working habits via on-the-go printing and scanning functionality.