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Eye of Riyadh
Eye of Riyadh
Business & Money | Tuesday 11 August, 2020 2:17 am |

BKP KSA Launches Saudi Voices to Showcase the Kingdom’s Talented Voice Artists

BKP KSA has launched Saudi Voices, a first-of-its-kind platform in Saudi Arabia that offers a full spectrum of voice-over services using the local Saudi accent for audio and video production. The unique platform will elevate the quality of content in the Kingdom and help brands connect with their target audiences using the local accent to create positive influence and build trust. 




BKP KSA is a joint venture between TRACCS, the largest independent communications consultancy network in the MENA region, and BKP Group, one of the leading audio, video, music and content production companies in the Middle East. The group has cutting-edge production facilities in Dubai and Riyadh that offer a full range of digitally-focused solutions for the audio-visual and new media markets.




Saudi Voices will enable regional and international brands to leverage the power of voice-overs to intrigue and inspire audiences by tapping into the abundance of indigenous local talent. The platform offers a comprehensive suite of voice-over services ranging from narration for TV, radio, and online marketing content to dubbing for international movies.




Sarah Al Ayed, Chief Strategy Officer, TRACCS, said: “For over two decades, TRACCS has been committed to nurturing local talent, and the launch of Saudi Voices is a continuation of this legacy. Saudi Voices aims to discover, mentor, and nurture the brightest homegrown voice-over talent, including both males and females of all ages. The platform will connect artists directly with brands that seek to communicate with the Saudi audience using locally-focused content, enabling them to reach their target audience quickly and effectively.” 




Highlighting the socio-economic impact of Saudi Voices, Al Ayed added, “It is our goal to build an unrivaled pool of distinctive voice-over artists and empower emerging vocal talents by developing lasting partnerships. Saudi Voices will also contribute to the growth of the creative economy by providing opportunities for local artists and advancing the voice-over industry in the Kingdom.”




Barry Kirsch, Chairman, BKP Group, said: “The launch of BKP KSA and full-fledged production facilities in Riyadh enable us to draw upon our extensive knowledge and experience to support and revitalize the Kingdom’s voice-over industry. We are pleased to launch Saudi Voices, which will boost innovative economic sectors by creating opportunities for voice-over artists and enabling brands to connect to the Saudi audience in a deeper, more meaningful manner through locally relevant content. We look forward to bringing our highly effective integrated voice-over solutions to the Kingdom’s audio-visual and new media production markets, all delivered with a distinctly Saudi accent.”




With a presence in the Middle East for more than two decades, BKP has successfully created impactful content for prestigious public and private sector projects. The group is responsible for some of the region’s most memorable productions, the quality of which has been recognized through a number of coveted local and international awards.


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