Bigo Live, a leading social livestreaming platform, has provided an ideal platform for football supporters to showcase their skills and share their enthusiasm for the sport since the start of the World Cup this year. The platform featured a variety of unique activities designed to engage football players and fans and encourage them to produce and share original content with other users who share similar interests on Bigo Live’s ‘Community’ feature. The World Cup communities have provided daily football highlights compilations and enabled fans to come together to share their experiences and support for their favourite teams or players. As a result, over 200,000 users on Bigo Live joined regional teams’ communities to share the spirit of football and celebrate the achievements of each country including Saudi Arabia, Qatar, Morocco, and Tunisia during the World Cup.
Most notably, Morocco’s astounding achievements this World Cup will go down in history as it became the first Arab team to reach the semi-finals and compete against France. The Atlas Lions’ victories during the tournament brought joy to Arabs all over the world, with thousands across the MENA region celebrating online on Bigo Live. As Morocco stunned World Cup favourites Portugal in the quarter-finals of the tournament this year, the number of posts on the Morocco team community increased by roughly 43% in just a week on the platform.
Broadcasters on Bigo Live were encouraged to use their creativity to make their videos stand out while forming real-time connections with their viewers in order to diversify content and give users a special glimpse into the football spectacle. Bigo Live enhanced the platform's multi-guest room feature to enable the creation of chat rooms for up to 500 people to share their enthusiasm for the global event in real time, fostering more positive interactions and allow fans to gather and participate in football discussions. Bigo Live recorded the largest peak in conversations on December 6, 2022, during the Morocco vs. Spain match, which garnered great interest from the region.
Having a strong regional presence, Bigo Live strives to create diverse and compelling content that appeals to local communities. In this effort, the company continues to invest in enhancing user experiences for Arab audiences throughout the MENA region. Accordingly, the platform is preferred by Arabic football fans as they find it easier to access, allows them to follow their passion, interact with their favourite broadcasters, and allows them to participate in the region's expanding football communities in their own local language.
Bigo Live invited well-known footballing personalities such as Mohammed Awaad (Bigo ID: mohammedawaad) and Naseem Kora (Bigo ID: sportcafe) to provide in-depth match analysis and discuss football strategies during their live streams of the games in order to highlight the platform's support for regional creators and content. Football fans delighted in engaging with the personalities in real time and answering football trivia questions while learning more about their expertise thanks to the platform's highly interactive nature of the platform.