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Eye of Riyadh
Eye of Riyadh
Beauty & Style | Monday 2 February, 2015 4:09 pm |
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BAUME & MERCIER CELEBRATES THE 25TH SIHH EDITION WITH THE RELAUNCH OF CLASSIMA

The 25th edition of the SIHH has ended for Baume & Mercier on a successful relaunch of Classima for men and now also for women. This iconic pillar mirrors the aim of the Maison to welcome the young generation in the luxury universe with watches combining high quality and affordability.


A BOOTH TO FEEL THE MAISON SPIRIT
The Baume & Mercier booth at this 25th edition of the SIHH offered a delightfully cosy environment. Guests in this home-like setting enjoyed a warm welcome and a chance to immerse themselves in the world of the Swiss Maison.
The black and white emotional pictures photographed by Peter Lindbergh have magnified the Baume & Mercier booth and the watches displayed in the showcases, have contributed to make visitors feel the celebration dimension which is part of the brand.
Eyes were also drawn to the historical Baume & Mercier wall featuring outstanding round pieces that have marked time and the Maison 185 years of history.


CELEBRATES FIRST SUCCESS WITH CLASSIMA
It was eagerly awaited, Baume & Mercier raised for this SIHH edition, the veil on its new rejuvenated Classima collection. The new Classima with its taut, more contemporary lines firmly embraces the future. From a precious timepiece, this attractive model has been transformed into a piece to crown a success.
Available in steel or two-tone versions, the Classima Men’s version comes in a new 40 mm case size that is more stylish than ever, fitted with a sapphire crystal case back on all self-winding models. And because women also want to take control of their future with a blend of charm and elegance, the Classima line offers them new dedicated 36.5 mm-diameter mechanical self-winding or quartz models graced with a fine sunray guilloché decor. Several exceptional references feature diamond-set dials sparkle with unmistakable femininity.

Baume & Mercier celebrates tomorrow’s talents through the new Classima. This collection invites the up-and-coming generation to take on new challenges and proudly accompanies it on the road to success.
2015 REFLECTS A BROADER AND ATTRACTIVE OFFER
In 2015, Baume & Mercier is deploying a broader, highly attractive offer in response to the challenge of providing very high quality at a reasonable price.
Very attractive small complication, notably in the CLIFTON Collection has been unveiled. Clifton Big date and Power Reserve, symbol of elegance and watchmaking expertise will delight the esthetes in search of a piece to mark an accomplishment.

The Hampton collection has been also enriched with two newcomers powered by Swiss manufacture mechanical automatic caliber. With a subtly tapered profile and dials boasting refined finishes, they elegantly showcase their character and distinction.

To emphasize Baume & Mercier big comeback in the realm of feminine watchmaking during 2014 with the new collection Promesse, the Maison has imagine for the SIHH a new invitation to seal a promise and celebrate life. An irresistibly charming piece with a diamond-set polished stainless steel watch adorned with a natural mother-of-pearl bezel.

To match with the multi-facets women, Baume & Mercier has also pushed his imagination to the creation of four new sparkling and colorful Linea pieces to add energy to the spring and summer season.
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