Amazon.sa just wrapped up its first-ever 48-hour Prime Day event, offering customers in Saudi Arabia incredible savings and delivering the biggest two-day period ever for Amazon’s third-party sellers, nearly all of which are small and medium-sized businesses, growing even more than Amazon’s retail business. Prime members in 20 countries shopped more this Prime Day than any previous Prime Day, and scored deep discounts across home, fashion, beauty, and electronics. Members purchased more than 250 million items worldwide and saved more than any Prime Day before. In Saudi Arabia, Prime members saved big, securing discounts across every category.
Abdo Chlala, Director of Marketing and Prime, Amazon Middle East and North Africa (MENA), said: “Prime Day is one of our biggest shopping events globally and we are extremely proud to have introduced it for the first time to our customers in Saudi Arabia this year, as we mark Amazon.sa’s first-year anniversary. Prime members in Saudi Arabia saved big during the two days of Prime Day, joining others around the world as they saved while shopping thousands of epic deals. Members on Amazon.sa enjoyed access to discounts across a wide range of local and international brands during the 48-hour event, including Amazon US and UAE deals, as well as ‘Shop Local’ deals connecting shoppers to local business owners. Prime Day is the perfect way for us to celebrate our Prime members while giving them great ways to shop and save. We are proud to have delivered a very successful first Prime Day event in Saudi Arabia.”
Here are some highlights from Amazon’s Prime Day 2021:
With early promotions and ways to save as well as more than 2 million deals globally, members had an opportunity to score deep discounts this Prime Day.
Prime members in Saudi Arabia saved big during Prime Day 2021, the first-ever Prime Day event on Amazon.sa.
Customers who were both Prime members in Saudi Arabia and SNB Mastercard card holders also enjoyed an additional discount of up to 10% at check-out, with a maximum discount of SAR 100, on orders during Prime Day.
Members took advantage of incredible savings on Amazon Devices throughout Prime Day, with best-selling Amazon Devices in Saudi Arabia including the Kindle Paperwhite and Kindle Oasis.
Prime Day Best Sellers
Members scored incredible deals on best-selling items in participating countries worldwide, across a variety of categories, including electronics, beauty, fashion, home, kitchen, toys, and more.
Some of the top-selling deals and top-selling categories in Saudi Arabia, excluding devices, included:
Top purchased products by members in Saudi Arabia during Prime Day included Samsung Galaxy M12 Dual SIM Smartphone, Samsung Galaxy M11 Dual SIM, Xiaomi POCO X3 Pro Dual SIM, Philips Multigroom Series 7000, Philips Series 3000 Showerproof Body Groomer, Vaseline Body Lotion Essential Healing, Zahrati Sunflower Cooking Oil, Lotus Biscoff Biscuit Spread, Fairy Lemon Dishwashing Liquid Soap.
Best-selling categories in Saudi Arabia during Prime Day included electronics, mobile phones, beauty, health, and grocery.
Operations and Delivery
Amazon delivers great experiences for all of its customers through incredible customer service, high quality items at a great value, and the fast and free shipping its customers expect. This wouldn’t be possible without the employees and drivers across Amazon’s operations network. Amazon invests in its people to help reduce injuries and support employees’ overall wellbeing, providing comprehensive benefits, and through state-of-the-art safety training and education. At Amazon, the health and safety of employees is the number one priority—and has been since day one. This Prime Day, Amazon and its delivery partners provided fast and free shipping on millions of items to customers in Saudi Arabia and around the world using a variety of delivery methods.
Prime Day Show
On June 17, Amazon Music and Prime Video premiered the Prime Day Show, a three-part immersive musical event presented by Amazon Music that features some of the best in music and entertainment in celebration of Prime Day. Multi-award-winning and groundbreaking artists Billie Eilish, H.E.R., and Kid Cudi each starred in their own special, available globally on Prime Video for all customers for a limited time, with or without a Prime membership.