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Eye of Riyadh
Eye of Riyadh
Business & Money | Thursday 30 July, 2020 1:06 am |
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Almarai The KSA Most Influential Brand

Almarai took the number one spot as the most influential brand in Saudi Arabia, driven mainly by its trustworthiness and Corporate Citizenship. This is part of Ipsos’s “Most Influential Brands” survey, which reflects the desire of people to interact with the brand and strongly recommend it.

 

For the second time in Saudi Arabia, the study measured consumer perceptions towards 120 leading National, Regional, and Global brands in terms of their influence on people, based on a comprehensive list of attributes which includes; leading edge, trustworthiness, presence, and corporate citizenship.

 

Almarai has recently topped many consumer researches in the Kingdom, having been ranked the most chosen brand by KANTAR Market Research, and was also named among The Middle East’s Top 100 Companies by Forbes.

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