Almarai holds its 4th Almarai Conference on Food Safety

The fourth Conference of Almarai for Food Safety 2021 has been opened

Yesterday, Tuesday, by the company's CEO, Mr. Abdullah Albadr. The

conference has been conducted virtually in the presence of representatives

from the Food and Drug Authority in Saudi Arabia, the Ministry of Health,

the Ministry of Environment and Water and Agriculture, the US Food and

Drug Authority, the Food and Drug Authority of Jordan, and Dubai

Municipality to discuss innovative practices that ensure food safety for a

sustainable future.

The conference witnessed a high level of international representation

through the presentations presented. The first one was presented by

Professor John Keogh, Founder and General Manager of Chantala from

Canada, on "Digital Transformation in Food Ecosystems.". The second was

by Dr. Joan Taylor, Co-founder of Cultural Excellence (TSI) from the United

Kingdom, which was about "Food Safety Culture and The Power of Data.

And the third was by Dr. Hammoud Al-Naghmaishi, Head of Risk

Communications in the Food Sector at the Food and Drug Authority, talking

about the future of food safety.

The audience also noted that the concept of "food safety intelligence”

provides a framework for knowledge that can be applied globally because it

is more than just a technique for leadership, creativity, and culture, leading

to more effective and modern approaches and processes.

For his part, the CEO of Almarai, Mr. Abdullah Al-Badr, confirmed that the

effective partnership between Almarai and local authorities that specialized

in food safety and quality and its international counterpart pushes us to

permanently improve the meaning of food safety in a more sustainable

manner.

He added that the trends and insights presented during this conference will

help us understand how to adapt our processes and procedures to reach

new and more effective ways of working to ensure food safety and enhance

the protection of our brand.

In his speech at the conference, Mr. Al-Badr explained that Almarai, as a

regional leader in the field of food and beverage in the Middle East, is

committed to developing and improving food safety and quality within its

strategic plans that are based on quality worthy of trust, to maintain the

confidence of consumers and customers in our products, services every

day.

Almarai is keen to organize its annual conference on food safety based on

its leading regional role as the largest food and beverage producer and

distributor in the Middle East and the world's largest vertically integrated

dairy company.