Al Fardan Exchange Partners Up with Eros Now for Its Customers to Start the Year with the Best of Entertainment

Dubai: Al Fardan Exchange has partnered up with Eros Now, one of the most prominent Indian entertainment brands. This partnership aims to reach consumers across the UAE, in which customers get a free one-month subscription for every successful transaction made.

Any customer that sends over AED 1000 in a single transaction throughout the whole month of January, will be eligible for the one-month free subscription from Eros Now which can be redeemed at any given time. This offer is limited to Indian customers only for individual remittance transactions.

“With an extensive range of content, featuring the biggest stars and an unparalleled user experience, we are thrilled to launch this platform in collaboration with Eros Now to bring our Indian audiences world-class services as we continue with unabated momentum to add the latest and freshest content to entertain our customers,” said Hasan Fardan Al Fardan, Chief Executive Officer, at Al Fardan Exchange.”

Proving its resilience to the world, the Indian entertainment industry is on the cusp of a strong phase of growth, backed by rising consumer demand. The industry has largely been driven by increasing digitization and higher internet usage over the last decade. 

Commenting on the partnership, Ali Hussein, CEO, Eros Now said, "The demand for online video streaming is growing exponentially in the Middle East market and we at Eros Now constantly thrive to reach out to potential audience base. The partnership with Al Fardan Exchange allows us to leverage its massive Indian customers to avail the month-long Freemium service and thereupon continue to enjoy the best of premium Hindi and regional content available on Eros Now."

About Al Fardan Exchange

Al Fardan Exchange is a member of the Al Fardan Group, one of the leading family-owned conglomerates in the region with a 50-year legacy. It is one of the many different businesses across several sectors under the umbrella of Al Fardan Group, ranging from real estate, to high- end jewelry to trading. The success of the group is largely built upon the business acumen and strong personal values espoused by its founder, Ibrahim Al Fardan, who established himself as a respected pearl trader back in 1954. 

Established in 1971, we are proud to serve the UAE’s cosmopolitan community through our 70+ strong network, spanning across all Emirates. Reinforced by strong relationships with over 150 global corresponding banks, financial institutions, and other financial service providers, we offer secure transactions that firmly place reliability and trust in the forefront.

About Eros Now:

Eros Now, a division of Eros STX Global Corporation, is the world’s leading Indian OTT platform with over 211.5 million registered users and 36.2 million paying subscribers. It offers endless entertainment hosting one of the largest movie libraries (over 12,000 digital titles), as well as premium television shows, music and music videos, unmatched in quantity and quality. Eros Now also has a deep library of short-form content, totalling over 4,400 short-form videos including trailers, original short exclusive interviews, and marketing shorts. To date Eros Now has successfully premiered over 180 films in nine different languages including Hindi, English, Tamil, Bengali, Marathi, Gujarati, Malayalam, Telugu, and Punjabi.