13 Dhu al-Qi'dah 1442 - 23 June 2021
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Eye of Riyadh
Eye of Riyadh
Technology & IT | Wednesday 24 February, 2021 9:03 am |

Acoustic Delight is now a Mix of Solid Audio Devices and High Quality Streaming Services

Gone are the days where we would walk into an audio store to pick up records, tapes or even buy CDs. Having the entertainment center at home, or an mp3 player for listening on the go, even download all your favorite tunes into your smartphone - things of the past. With the advent of internet, users now have access not only to better quality audio devices, but also with streaming services being readily available, all kinds of music is now made easily accessible at all times. Manufactures like Huawei bringing to users not just a diverse music streaming platform - HUAWEI Music, but also a range of powerful audio devices that can be used across different scenarios, such as homes, gyms, commute, and even at work places.


What caused this industry change, and how is it impacting the music industry as a whole? Simply put, a consumer demand for quality music experiences ushered in the need for better audio devices, while streaming services provide an easier solution for having more music ready to listen. Huawei takes this a step further, driving this change to a whole new level with its range of connected audio devices, all accessible from one single device - smartphone, that can help users enjoy an immersive acoustic  experience, no matter what the situation is like.


For example, earlier it used to be a situation where a user would be listening to a song on their phone, come home and then tune the radio or use an AUX cable to play it on home speakers. Then mute it to answer a call or even plug in a pair of headphones to listen on the go, while being limited to the songs downloaded to their devices.


Things are quite different now. Let’s look at a how the same scenario above changes with Huawei’s connected devices and cloud services.


Users can now stream their favorite tunes through HUAWEI Music, enjoying them at home, during commute or even to drown out noise while at work. While using a Huawei smartphone, like the HUAWEI Mate 40 Pro as the main device, users can listen to music in top quality with Huawei’s range of audio devices. These audio products include the HUAWEI FreeBuds Pro, Huawei Freebuds 3, HUAWEI FreeBuds 3i , HUAWEI Sound X HUAWEI FreeLace and the impressive HUAWEI FreeLace Pro.


Just few days ago, Huawei Tech Investment Saudi Arabia launched in the local market the HUAWEI FreeLace Pro which supports dual-mic Active Noise Cancellation (ANC), for maximum noise cancellation at 40dB, combined with the latest noise cancellation algorithms that create the optimum performance across three different usage modes - General Mode, Cozy Mode, and Ultra Mode – meaning the user can get the right degree of noise cancellation to fit their mood or their environment. The smart features and cutting-edge technology are present for audio pick-up too, with a three-microphone set up enabling a converged sound pickup system which can reduce background noise while talking, while a Deep Neural Networks (DNN) algorithm identifies and accentuates the user’s voice for call clarity.


Attention to detail is foremost in the construction of the HUAWEI FreeLace Pro, with optimal bass performance provided by a pair of 14mm aluminum-magnesium alloy dynamic speaker drivers and bass tubes; while the nickel-titanium alloy cables are wrapped with skin-friendly silicone to ensure comfort and fit; and three nature-inspired color schemes – Graphite Black, Spruce Green and Dawn White – to appeal to all tastes.


The HUAWEI FreeLace Pro also bring the seamless connectivity and convenience approach with the proprietary HUAWEI HiPair technology and discreet USB-C port, which allows the headset to be paired with a compatible tablet or smartphone in just one step, while rapid charging means that the user can get five hours of music playback from just five minutes of charge.


This path of technological development has altered how users consume music and any other audio. With Huawei’s audio devices and services at the ready, users can not only enjoy great sound quality, but also enjoy the overall music experience, promised to be hassle free and immersive like never before.


Pricing and availability

HUAWEI FreeLace Pro is available on Huawei official website and across selected retailers in Saudi Arabia with a price of 499 SAR coming in different color variants including Dawn White, Graphite Black, and Spruce Green. You can enjoy a promotion of 100 SAR cashback if you purchase the HUAWEI FreeLace Pro between 18th of February and 3rd of March.

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