Cars & Autos | Wednesday 16 May, 2018 12:08 pm |

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, recently organized the second edition of the Women in Leadership forum at the Hussain Jameel Hall in Jeddah. The forum aims to support efforts to empower Saudi women and enhance their role in the Kingdom’s growth and development journey.

After the great success achieved in the capital Riyadh, The Jeddah forum was attended by 400 women, entrepreneurs and experts from different sectors, most notably: Dr. Zahra S. Almobei, family and psychology consultant; Dr. Hatoon Z. Kadi, college professor and media personality; Mrs. Fatima S. Batook, businesswoman and founder of Studio55 health club; and Mrs. Alanoud M. Al-Yamani, beauty expert at Le Salon. The participants exchanged viewpoints and shared women’s experiences in the world of business and enterprise. The forum also included a session on safe driving presented by a representative of Careem.

Mr. Saleh Y. Kashmeri, Events Manager at Abdul Latif Jameel Motors, noted that organizing the forums comes within the framework of “Supporting government efforts seeking to raise the capabilities of Saudi women and grow their skills and potential. It also comes as part of Abdul Latif Jameel Motors’ efforts to contribute to achieving the objectives of the National Transformation Program 2020 and Vision 2030, and to work on creating a development context suitable for women’s participation in programs and projects being implemented at the national level.”

The last edition of the forum reviewed a series of success stories by Saudi women who managed to overcome the challenges they faced; becoming distinguished businesswomen and entrepreneurs both in KSA and abroad. In addition to the diverse activities, women participants were invited to experience driving Toyota vehicles through virtual reality technology. The forum also included a job fair targeting Saudi women, in addition to various infotainment activities.

Abdul Latif Jameel Motors had previously organized the Women in Leadership forum in the largest Toyota showroom in Riyadh, with the participation of women entrepreneurs, experts, and VIPs from the Saudi community. During the event, viewpoints were exchanged and experiences in the world of business and enterprise were showcased, among other activities.

It is worth noting that Abdul Latif Jameel Motors participated as a Mobility Sponsor at the Women in Leadership Economic Forum recently held under the theme ‘Let’s Talk About Tomorrow’ at the Security Forces Officers Club in Riyadh, which was attended by a group of inspiring leaders, traders, entrepreneurs, VIPs, senior officials, and high potential graduate students in a gathering aiming to express diversity and celebrate change makers in this significant phase in the Kingdom.