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Eye of Riyadh
Eye of Riyadh
Beauty & Style | Friday 20 March, 2015 1:24 pm |
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A Mother’s Praise Can Starkly Influence her Daughter's Self-Perceptions, New Global Olay Study Finds



In celebration of Mother’s Day, Olay has conducted an insightful global study designed to explore the unbreakable bond between mothers and daughters all around the world

With Mother’s Day just around the corner (March 21), there is no better time to share with you the touching results derived from a new global study aimed at exploring the deep connection between mothers and daughters. The report – titled ‘The Beauty of Mothers’ Words’ and commissioned by world-leading skincare brand Olay – sheds light on the pivotal role that mothers play in shaping their daughters’ personalities and boosting their self-esteem. Interestingly, the study revealed that mothers typically use their own life experiences and views on beauty to push their daughters to excel in all kinds of endeavours. More importantly, mothers strongly encourage their daughters to feel and look their best always – a vision that absolutely echoes Olay’s brand ethos.

In fact, 39% of women admit that their mother said that they looked great even during their awkward teenage years. According to Olay’s in-depth analysis, mothers generally offer their daughters wisdom and support via the use of ‘beautiful words’. These, in turn, help daughters build up the confidence levels needed to look and feel their best – so they can achieve their dreams and ‘never settle’.

These powerful themes are at the very heart of Olay, a pioneering brand committed to empowering women and enhancing their sense of self-worth. After all, inspirational words of encouragement create an immediate ripple effect on how women perceive beauty. In recent years, Olay’s staunch dedication to championing women – coupled with the brand’s unparalleled scientific expertise and innovation prowess – has spurred the creation of ground-breaking skincare products.

Based on Olay’s extensive report, an impressive 66% of women around the world consider their mothers to be their primary source of beauty advice, while 21% say they always go to their mum for beauty advice.

Remarkably, Olay’s study also found that a staggering 76% of women plan on passing on their mothers’ sayings, mantras and words of encouragement to their own daughters or future daughters.

“During my teenage years, I think my mum saw the potential in me,” said Anastasia Achilleos, Global Ambassador for Olay and Celebrity Facialist. “Her beautiful words of support and inspiration, during what’s essentially a bit of an awkward time for all of us, absolutely guided me. I gradually understood that: through the power of a message I can make a difference, something I think my mum recognised before I did! ”

According to Olay’s study, the most frequently used words by mothers around the world include:
• Be yourself
• Believe in yourself
• Be happy/Do what makes you happy
• Always follow your heart and dreams
• Be family-oriented
• Live life to the fullest
• Be honest

Most respondents (62%) claim that they still regularly receive life advice from their mothers in person; moreover, 72% of respondents have heard words of support from their mothers in the past week alone.
Globally, the top three pieces of beauty advice given by mothers are:
• Get sufficient beauty sleep! (46%)
• Don’t go to bed with makeup on! (43%)
• Be confident in your beauty! (39%)

There is no doubt about it: Olay’s study cements the idea that, in today’s day and age, mothers continue to serve as the anchors of their families, especially in the eyes of their daughters. They are indispensable figures in their daughters’ lives, cheering them on in everything they do.

In honour of Mother’s Day, let’s show these women how much we love and appreciate them!
To discover more about Olay, visit www.olayarabia.com . Here you can discover more about each of the Olay ranges, with one to suit all skin and lifestyle needs. The Regenerist line-up uses revolutionary technology inspired by Cellular Energy science, resulting in younger skin in just a few weeks. At the centre of the collection is the renowned luxury super-cream, Olay Regenerist Micro-sculpting Cream, infused with a blend of concentrated amino-peptides. For those who want an effective, multi-benefit collection there is the world’s Number 1 Total Effects, packed with vitamins including optimised levels of niacinamide. Try the popular Total Effects Day Moisturiser. If you look for radiant fairness Olay White Radiance offers advanced whitening skin care products that penetrate to the bottom cell layers for bright luminous fairness. And for women who seek immediate results, for fair & fresh skin, Natural White is the solution for healthy glowing natural fairness.


About the Beauty of Mothers’ Words: A Global Report By Olay
Olay commissioned a robust, eight-market piece of research to reveal the importance of mothers and their beautiful words of wisdom, from all around the globe. A total of 3,839 women were polled across the following countries: UK (507 women); US (508 women); Germany (512 women); Spain (507 women); Italy (500 women); China (503 women); India (502 women) and Arab Peninsula (300 women).

The research results were gained from analysis of an online survey, conducted with women who were 18 years of age and older. Interviewing was done between November 25 - December 8, 2014. The survey was administered by Vision Critical, a global research and survey company, and the margin of error is calculated at 5.9%.

About Olay
Olay is a worldwide leader in skin care and has been trusted by women for over 60 years. Olay continues to hold to the philosophy it was founded on: to maintain a deep understanding of women’s changing needs and to combine products that fit their needs with the latest advances in skin care technology. The end result—superior product performance women have come to expect from Olay. It brings healthy, beautiful skin to more than 80 million women on five continents.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.





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