Business & Money | Monday 2 July, 2018 2:38 pm |

Online shopping will become a lot more exciting with the launch of Mall.Global. The USD 500 Million debut venture of the Dubai based tech firm revealed the project outline that is all set to give traditional e-commerce a facelift by incorporating immersive technologies and operational practices.

The platform will offer a personalized experience to each user within a virtual world and employ innovative integrations and technologies to enhance the customer's experience with; Brand Immersion, Virtual Reality, On-Ground AR Cues, Micro-Influencer Reviews, AI & Machine Learning, Cross-Platform Loyalty and multi Cryptocurrency acceptance; to offer what the developer refers to as a True Hybrid experience.

The platform is due to go live by 2020 with over 2500 brand stores and sequential launches across the GCC, India, North Africa, Europe, CIS and China. Mall.Global will undergo testing with live customer sets early next year.

Emerging markets are home to 90% of the world's millennials, with an annual income expected to surpass 4 trillion dollars by 2030, Mall.Global's True Hybrid experience is designed to match the lifestyle of these Digital Natives.

Mall.Global is designed to be the true definition of a digital mall, where brands can do much more than just sell products and in fact recreate the retail experience to deliver the perfect bridge between on-ground and online.

Mall.Global will enable brands to deliver their personality and communicate their campaigns in an online environment as well as they do them in traditional retail. Every brand on the platform will have its own VR Store Design Toolkit that will enable them to design, create and constantly update their online stores in sync with their campaigns, collections and seasons.

Aided by a tech team of global e-commerce and technology professionals, serial entrepreneur and CEO of Mall.Global Sofya Shamuzova said, "Some of the best innovations of our time have come as a result of need. The need, in this case, was to attain a higher level of value and convenience, maintain all aspects of online shopping that consumers are used to and retain the essence of brand personas as in traditional retail. The platform is designed to address the most common wishes of customers with features like 'Try & Buy' where shoppers have the option of receiving certain products like apparel and footwear in a size above and below their chosen order to ensure 100% satisfaction in every sense of the word. We often hear that e-commerce is the future of all retail; I say it is its present, at best. The future is a place where customers don't just browse and buy products but actually experience the brand before they do so, and Mall.Global will offer just that."

"Add to it the fact that Mall.Global will back all its products for originality and our Genuine Guaranteed & Global brand promise begins to make more sense," she added.