Business & Money | Monday 11 June, 2018 3:00 am |

In the presence of His Royal Highness Prince Abdullah Bin Bandar, Deputy Governor of Makkah Region, the ITA'AM Charity Initiative (Saudi Food Bank) honored Red Sea Mall, one of the companies supporting the efforts of the Saudi Food Bank, during the launch of the “A Third of Your Food” initiative. The event was organized by the ITA’AM at the Duniaty ballroom of Sofitel Jeddah Corniche Hotel. 

 

HRH Prince Abdullah Bin Bandar, Deputy Governor of Makkah Region and Mr. Khalid Al Fozan, Chairman of the Board of Directors of the ITA'AMCharity Initiative, presented an award to Red Sea Mall honoring them. The award was presented to Mr. Mohammed Alasiri, Unit Marketing Manager at Red Sea Mall, who accepted the award on behalf of Eng. Aidrous Al Bar, the Executive Member of Red Sea Markets Limited, owning company of Red Sea Mall. He expressed his appreciation for the great efforts of ITA'AM, pointing out the role the Mall played in sharing the blessings of the holy month.

 

“There are six food storage stands installed within Red Sea Mall to reduce food wastage. The objective is to minimize the effects of excess food and its impact on the community, health and humanitarian levels. This effort is also aimed at creating awareness among the mall visitors by providing practical solutions, within the mall, to help reduce food wastage. Almost 49 tons of food were saved by mall visitors through saving extra food and using the food boxes provided by ITA’AM in the mall, as part of the campaign with ITA’AM during the year 2017”, added Al Bar.

 

Alasiri stressed the continuation of the partnership with ITA'AMto reduce food wastage and benefit from leftover food by distributing it to those in need. He pointed out that the move forward in such partnerships stems from the social responsibility of Red Sea Markets Limited, owning company of Red Sea Mall. He also said that the mall represents an important destination for the city of Jeddah attracting large numbers of visitors throughout the year, which necessitates the need to fulfill the social commitment and play an active role through spreading awareness through the events held in the mall.

 

The Executive Director of ITA'AMMr. Abdullah Al Derba, commended the wise leadership and the consideration of the Advisor to the Custodian of the Two Holy Mosques Prince Khalid Al-Faisal Governor of the Makkah region, towards the work and efforts of ITA'AMand the follow-up and care of the Deputy Governor of Makkah Region HRH Prince Abdullah bin Bandar and his meeting with the members of ITA’AM to discuss the projects and ways to further develop it.

 

Al Derba recounted ITA’AM’s progress, achievements and projects, and its care of the volunteers in order to achieve the initiative’s mission to put a stop to food wastage, where ITA’AM was able to prepare 1,740,000 meals through the participation of 360 volunteers, and served the meals to 523 families. He pointed out that this initiative, from the grace of Almighty, relies on the efforts of the Kingdom’s youth to achieve the Saudi Vision 2030 in volunteering towards community development and other social causes.