Tourism & Hospitality | Thursday 26 September, 2019 3:46 am |

The chairman of the General Entertainment Authority (GEA), Turki Al-Sheikh, will launch Joy Forum19 on Oct. 13 at the Ritz-Carlton hotel in Riyadh.

The two-day forum is part of a push to put Saudi Arabia on the international map as an entertainment industry leader.

It will host speakers, experts, CEOs, international academics, and companies involved in knowledge-based entertainment sectors from within and outside the Kingdom. A-list Hollywood and Bollywood celebrities are also set to attend.

There will be international case studies on successful entertainment sectors, design strategies, and the ability to implement change.

Growth opportunities for the local economy, the role of social behaviors, interaction with innovation and technology, and the creation of happiness and well-being will be discussed.

There will be an entertainment exhibition workshop that will bring together researchers, designers, developers and businessmen who are interested in designing, developing, evaluating and marketing events for the Saudi market.

GEA CEO Amr bin Banaja said Saudi Arabia is moving forward confidently toward building a competitive entertainment industry where local and international talent and business will intersect, setting the stage for a first-rate entertainment industry hub.

The innovate initiative, launched earlier this year under the leadership of Crown Prince Mohammed bin Salman, forms an integral part of the Vision 2030 strategy.

The GEA is committed to supporting and nurturing local talent, developing a thriving entertainment industry that will create truly exciting employment opportunities for hundreds of thousands of young Saudis, and further extending and preserving the Kingdom’s centuries-old cultural legacy.

The entertainment authority has taken several steps to strengthen collaboration with the private sector. 

The recently concluded National Day Season is a testimony to the efforts the GEA is making to change the entertainment landscape of the Kingdom. 

The five-day Saudi National Day celebrations, which concluded on Monday evening, attracted more than 3.7 million people to various events organized across the Kingdom.

This year more than 40 events took place between Sept. 19 and 23. These events ranged from festivals, concerts, and fireworks, to youth forums, accompanied by celebrations on the streets as well as in public places and squares.

According to GEA chief Turki Al-Sheikh, more than 6,800 jobs were created for the successful execution of National Day celebrations activities.