Business & Money | Wednesday 22 May, 2019 1:30 am |

Lacnor, UAE's leading player in the fruit juice and dairy sector, has officially launched its Ramadan Campaign – ‘Happiness is meant to be
shared’, encouraging the act of giving among residents during the holy month of Ramadan.
As part of Lacnor’s philosophy to encourage a better quality of life for all, the brand has
taken on the initiative in partnership with UAE Food Bank to promote happiness within the
community and help people make a difference through the donation of everyday essentials
to families in need.
Lacnor will host stands across the city for residents to donate long shelf life food that will be
redistributed to those in need during Ramadan. The food donation stands will be located at
all major Lulu outlets in Dubai and accepting donations from 1pm to 10pm, every weekend
from Thursday to Saturday, until June 1 st . As a small thank you for their generosity, each
consumer that contributes will receive a limited edition Lacnor Souvenir pin from the brand.
Commenting on the occasion, Sharif Ramadan, Head of Brands Lacnor, said: At Lacnor we
believe that good health is the cornerstone to happiness and every member of our community
deserves the opportunity to lead a good and healthy life. We are grateful to all our partners, the UAE
Food Bank, employees, consumers and community members who helped bring this campaign to life
and hope it will add happiness and joy to millions of people across the UAE.
Also commenting on the partnership Iman Albastaki, Director of Food Safety Department,
Dubai Municipality shared, “Ramadan is the month of giving, and we are pleased that we are
partnering with NFPC, to help achieve the UAE Food Bank’s main goal, which is to help people in
need.”
Lacnor will also be embracing the spirit of giving with an additional collaborative initiative
wherein the brand will be donating 93,000 juice boxes to the UAE Food Bank, for inclusion in

iftar boxes that will be distributed daily at various labor camps across the UAE. Lacnor’s
team will be present on a few of the days to assist with distributing the donations made.