From Foundation to Flame: Embracing Retail's New Chapter in Saudi Arabia In celebration of its 30th anniversary, The Middle East Council of Shopping Centres and Retailers proudly presents Retail Congress MENA 2024 in Riyadh, Saudi Arabia. This milestone event traces our journey from the foundational visions of the past to the dynamic innovations of today, embodying our legacy of strength, unity, and community. This year, we focus on reigniting the retail flame, empowering businesses to lead and not just adapt to change. Through strategic implementation, we aim to equip retailers with the insights, tools, and networks needed to shape the industry's future. Join us as we embark on a journey of rediscovery and reinvention, setting the retail world ablaze with innovation and vision. Riyadh, with its unique blend of tradition and modernity, stands as the ideal setting for this landmark event, aligning with the essence of Vision 2030. As we reflect on past achievements, our attention is firmly on the future—a future filled with potential and innovation. Retail Congress MENA 2024 is the catalyst for new ideas, fostering partnerships that will drive the industry into a new era of growth and transformation. We invite our members and the broader retail community to engage in this transformative experience, shaping the future of retail through immersive discussions, strategic networking, and innovative experiences. Let’s unite in Riyadh to turn our shared history into a beacon for tomorrow’s Shopping Centre and Retail landscape.