It is a national program launched by the SCTH in 2012 to emphasize on the importance of photography as a main element contributing to the promotion of the tourist system in the Kingdom, in addition to sponsoring Saudi promising talents in photography and encouraging them to highlight the Kingdom's tourist elements through Colors of Saudi program and its various activities throughout the year. The activities include Colors of Saudi Arabia Contests; photographers' tours; a traveling exhibition for the winning photos; Colors of Saudi Book which documents the winning and best photos in the Contest; and the annual forum that includes an annual exhibition for the Contest photos, pavilions for the participating entities, alongside a scientific program which involves training workshops and practical sessions displaying the latest in the world of photography and films.