The promotion of culinary arts and foodie business via digital media

This workshop aims to introduce participants to the foodie and culinary arts community in the digital space. The workshop is highly interactive and will focus more on whatever participants feel they need. The course outline is as follows:
The digital landscape: What's happening out there?
Defining your product: What value are you providing and what need are you addressing?
Defining your audience
Connecting with your audience
Design and photography: The importance of these and how to produce great results with small budgets
How to create content that connects with your audience?
How and where to publish your content? 
Connecting your culinary art with a wider audience: building your profile
Business models: A focus on income