To be .. A More Professionalized Marketer
The Most Effective Training Course in the Marketing world
Why this program?
• To improve marketing efficiency for all employees in the marketing field.
• A new era of leadership in the marketing world.
• For building a long – term strong base for customers.
• For mastering the industry of promotional mixture.
Course definition:
Management and marketing techniques and customer care don’t only depend on professionals in management and marketing world, and the simplified viewing of these techniques is no longer enough to overcome challenges and competitors. As companies and individuals’ needs for founding professional skills in marketing became a necessity to maintain leadership and success in the business world. And for that reason; this session presents professional marketing techniques, definitions and skills for participants, and this comes in an interesting practical training to be a basic step for professional marketing.
The Targeted Category:
• Marketing employees in private companies.
• Public relations employees in private and public sectors.
• Managers and department chiefs in private and public sectors.
• Employees of volunteer and charity work.
• Sales officials.
• Reception staff and public service workers.
Course sessions:
First meeting:
Modern marketing definition in the 21st century:
1. Skill development in marketing definitions in the 21st century.
2. Supplying participants with varied uses in marketing.
3. Differentiating between important definitions in marketing world.
4. Improving the participant efficiency in marketing management skills.
5. Improving participant skills in marketing task applications.
Second meeting:
Basic customer care:
1. Provide participants with differentiation skills between need/ desire/ demand.
2. Explain the most important theories of understanding and analyzing customer behavior.
3. Understanding customer decision making techniques.
4. Getting his/her loyalty.
5. Directing participants to the importance of building marketing relationship from 5 relationship levels.
Third meeting:
Effective marketing mixture:
1. Defining marketing mixture elements 4Ps and their integration techniques.
2. Improving participant efficiency by using the product and its elements as an important tool in 4Ps.
3. Providing participants with skills and definitions when dealing with the price as a tool in 4Ps.
4. Recognizing the most important spatial distribution elements as a tool in 4Ps.
5. Enhancing participant efficiency in dealing with promotion tools as a part of the 4Ps.
Training tools in the course:
1. Summary of the most important modern marketing definitions.
2. Exercises for every training unit.
3. Professional promotion mixture game.
4. Real educational case applications.
5. Exam record that enable the participant to know his/her marketing skills.
6. Serial presentation on PowerPoint.
Appointments:
Riyadh: period from 24 – 27/5/2015.
Jeddah: period from 31/5/2015 to 3/6/2015
The participant gets:
1. Attendance certificate from the general institution of professional and technical training.
2. Certificate from the Canadian Global Center CGC.
3. Free exclusive gift for every participant; “marketing for professionals”.
4. Luxury training briefcase with the amazing promotion mixture game.
Fees: 6800 SAR - Early bird rates: 4000 SAR | ٦٨٠٠ ريال - ٤٠٠٠ للتسجيل المبكر