The MEA division of global technology company Barco has reinforced its partnership with Trigon, the exclusive value-added distributor (VAD) for its UniSee® LCD video wall platform in the UAE, through holding the first joint sales training workshop for IT and AV resellers.
Following the official announcement of the collaboration in October 2017, the event took place at Barco’s state-of-the-art Experience Center in Dubai Media City. Headlined by Eric Brouwers, Vice President for MEA at Barco, and Arun Chawla, CEO of Trigon, the workshop showcased the capabilities of the revolutionary Barco UniSee® ® video wall platform.
As a cutting-edge visualization tool for spaces such as high-end meeting rooms, lobbies and reception areas, experience centers and control rooms, Barco UniSee® delivers unrivalled performance. The entire LCD video wall is completely bezel-less, creating a seamless viewing experience.
Barco UniSee® is based on a modular platform with individual liquid crystal monitor (LCM) panels, designed and produced in-house, fitted onto an innovative mounting system powered by gravity, ensuring perfect alignment. The mounting plug-and-play system includes all input and power modules, resulting in significantly reduced set-up and maintenance requirements for installers, IT professionals and facilities managers.
Speaking at the event, Chawla said: “We are proud to collaborate with Barco as its distributor for UniSee® in the UAE. The demand for LCD video walls in the local market has increased significantly as the retail and outdoor marketing segments continue to register unprecedented growth. As a global leader in the visualization technology space, Barco is well-positioned to meet the needs of the market and offer a superior user experience.”
For his part, Brouwers said: “Trigon is a trusted name in the UAE’s technology market and a strong player in the video wall segment. We are confident that this partnership will yield excellent results in the coming year, especially as the country gears up for mega events such as Expo 2020 that is expected to drive growth across target sectors within the LCD market, including retail, hospitality and other fields using digital signage.”
He added: “We developed Barco UniSee® as our flagship LCD video wall platform, following years of investment in research and development focusing on market needs. Through our strategic partnerships, we aim to redefine and disrupt the LCD video wall segment in the UAE.”
Barco is the global leader in the rear-projection video wall segment, holding a market share of 44 percent in the EMEA region and 39 percent in the Americas. For LCD video walls, Barco commands an 18 percent market share in both EMEA and the Americas, and is among the top three companies in the world.
According to a study by TechSci Research, the digital signage market in the UAE is projected to achieve a compound annual growth rate (CAGR) of over 22 percent between 2015 and 2020.