Environment & Energy | Monday 22 January, 2018 8:25 am |

Shell Lubricants has been recognised as the global market leader for 11 consecutive years, marking the start of two decades of undisputed industry leadership. This accolade was confirmed in the recently published Kline & Company’s 15th Edition ‘Global Lubricants Industry: Market Analysis and Assessment: 2016-2026 report.

 

Shell held its global market leading position with an 11% market share, in terms of volume– selling between 4,400 – 4,500 kilotonnes of finished lubricants. This is equivalent to more than 5 billion litres of finished product. These sales were split almost evenly between sales to the consumer automotive, industrial and commercial automotive sectors.

 

Waqar Irshad Siddiqui, Al Jomaih & Shell Lubricating Oil Company Limited, Chief Executive Officer said: “Shell Lubricants is on a strong growth path across all markets and specially in Saudi Arabia which we operate in. We are making significant investments into our portfolio of brands, products and services as well to further develop world class supply chain capabilities. We continue to evolve to meet the opportunities and challenges of a fast-paced business environment while keeping a sharp focus on developing genuine alliances, developing customer-centric solutions and innovating through research and technology.’

 

He further stated ‘’The recognition from Kline & Company signals that we are on the correct path and is a testament to the dedication of our employees who are delivering excellent solutions to a diverse portfolio of customers across multiple industries.”

 

The report found that Shell Lubricants is the market leader in three of the 16 individual markets covered in the report: Malaysia, United Kingdom and the United States. The company is also in the top three ranking in ten further markets: Saudi Arabia, Argentina, Canada, China, Germany, Austria and Switzerland (DACH), Indonesia, Mexico, Philippines, South Africa and Thailand.

 

To cater to the increased demand for lubricants driven by the automotive and industrial sector, Shell has invested in hundreds of millions of dollars in its supply chain and continuously on a journey to upgrade and grow its world class supply chain network. To date it has 40 lube oil blending plants, 5 base oil plants and 10 grease plants. To further align with market demand in Asia, Shell is opening a new Lube Oil Blending Plant (LOBP) and Grease Manufacturing Plant (GMP) in Tuas, Singapore. This strategic move to integrate LOBP and GMP sites will enable the capacity expansion needed to support the expected demand growth in the region.