Business & Money | Friday 26 August, 2016 6:49 am |

OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the GUINNESS WORLD RECORDS™ title again for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Last year the record was set at 293,623 items which was collected in India and this time over 295,122clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by GUINNESS WORLD RECORDS Adjudicator Leila Issa.

 

The collection drive started at the beginning of Ramadan and continued till July 6th, 2016. The donations were collected through in-mall stands where people could drop off their clothes and this year, the “Share A Touch Of Love this Ramadan” initiative has partnered with popular chauffeur cab booking service, Careem, to arrange collections from people’s homes.

“This is the seventh year we run the campaign ‘Share a touch of love’ in the UAE and every year we witness a remarkable increase in the number of people giving back. It has become a household Ramadan charitable act that consumers await and love to take part in. We would like to thank the people of the UAE who have supported the campaign passionately and helped us break the GUINNESS WORLD RECORDS™ title three years in a row” said Ageel Angawi, Homecare Vice President for Unilever North Africa and Middle East. “The Share A Touch of Love campaign is in line with the spirit of Ramadan and Unilever’s Sustainable Living Plan initiatives through which we try to improve the societies/communities we live in.” added Angawi.

 

“We are extremely happy with the response received from the people of the UAE this year. This campaign truly embodies the spirit of giving in Ramadan and is another proof of the great values rooted in the people living in this country. Those donations will help several people in need and we will continue with the help of our partners to support the nations that require our attention and focus on reaching to as many people as we can.  We look forward to another successful partnership with Unilever next year and to promote the different aspects of humanitarian work that we do.” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent.