Business & Money | Monday 18 April, 2016 6:30 am |

Public Relations and communications experts from global corporations including Google, MasterCard, Nissan, STC, P&G and Cruises Lines International, will be present at the third edition of the Global PR Summit Middle East, scheduled to take place on 1st and 2nd June at the Ritz Carlton Hotel & Spa in Manama.
"After the phenomenal success in Qatar and Oman, we are glad to be bringing the Global PR Summit to Bahrain. The event will cover the latest trends and challenges in the regional communications world, including crisis communications, reputation management, visual PR and digital PR", said Kosta Petrov, Event Director for the Global PR Summit.


The two day Summit kicks off with a keynote on reputation management by Mary Jo Jacobi, one of the world’s leading PR experts and Former VP Communications at BP America, Royal Dutch Shell, HSBC and Lehman Brothers. Delegates attending the event will also be able to hear from experts on digital PR including Joyce Baz from Google, Simon Jenkins from Socialyze, Alex Malouf from P&G and Sarah Walker Kerr from the Ritz Carlton Hotel Group, strategic PR by Amjad Shacker from STC, Patrick Jephson, Former Press Secretary to Princess Diana, as well as a keynote presentation on crisis communications with Tomas Matesanz, Head of Communications and Public Affairs at Cruises Lines International in Spain and Donald Steel, international crisis expert and Former Chief Communications Advisor at BBC.


With annual editions in 18 different countries, the Global PR Summit is considered the world’s fastest growing business event in PR and corporate communications. In 2015, the event was organized in Jordan, Morocco, Turkey, Egypt, Oman and Lebanon and the 2016 calendar includes Bahrain, Turkey, Iceland, Norway, India, and Myanmar.

With top notch speakers and insightful interactive discussions, the third Global PR Summit will offer attendees the opportunity to get a deeper understanding of today’s ever changing PR trends and provide a natural support structure that will help stretch the PR knowledge beyond limits. 


"The field of communications is extremely fast-paced, with trends and tools continuously evolving. Events of this caliber with such a high-profile lineup of regional and international speakers representing some of the world’s most reputed organisations and sharing their insights and expertise, is vital for the growth and development of the regional communications industry. TRACCS has always been a supporter of events that promote knowledge-sharing in this industry and helping regional experts further progress and expand their horizons," stated Shereen Bushehri, Managing Director, TRACCS Bahrain.


The Bahraini edition of the event is organized by P World with TRACCS as the event’s exclusive PR partner. The Global PR Summit 3 is also supported by MEPRA- the Middle East PR Association.