Posted on: Wednesday 31 October, 2012 9:29
|Mercedes-Benz Middle East and Levant sales boom with best ever monthly sales
One year of double digit growth: Year to date sales up 20% on 2011
Mercedes-Benz Middle East and Levant sales boom with best ever monthly sales
Dubai, UAE: The Mercedes-Benz Middle East and Levant ‘Year of SUV and AMG’ is on track to cross the finish line with a best ever sales year in 2012, recording best ever overall monthly sales in September, and year to date (YTD) sales up 20% on 2011. Capping 12 consecutive months of double digit growth, the milestone achievement includes a best ever sales month for the Mercedes-AMG performance division, as well as record September sales for general distributors in Dubai, Abu Dhabi, Saudi Ara-bia, Qatar, Kuwait, Bahrain and Iraq.
Spearheading Mercedes-Benz SUV market share growth strategy was the M-Class, with YTD sales up 24%. Still refusing to rest on its laurels, the relentless success of the G-Class continues with sales of the G 55 AMG and newly laun-ched G 63 AMG and G 65 AMG variants up 40%. Sales for the flagship seven-seater GL were also up 25%.
AMG, the second of Mercedes-Benz two pronged 2012 sales strategy, recorded a best sales month ever in September, smashing its previous record in January 2009. September sales were up 228% on 2011, whilst year to dates sales ac-celerated by 68%. Fueling the boost were the newly launched G 63 AMG and G 65 AMG variants, as well as the most powerful C-Class of all time - C 63 AMG Coupé Black Series; the athletic and sporty SLK 55 AMG Roadster; dual perso-nality E 63 AMG executive saloon; and 525hp, zero to 100 km/h in 4.8 seconds ML 63 AMG.
Beyond the AMG and SUV strategy, the E-Class continues to represent one of Mercedes-Benz most popular models with customers in the Middle East, re-cently surpassing 15,000 unit sales for saloon, coupe, and cabriolet variants.
Frank Bernthaler, Director, Sales and Marketing, Mercedes-Benz Cars, Middle East & Levant said: “The luxury car business for Mercedes-Benz is not driven by one single market – it is from the whole region. By working closely with our country partners to execute a clear regional strategy, we have been able to consistently achieve peak sales performances as we strive for a record year in 2012.”
The remainder of the year will see more launches from Mercedes-Benz lux-ury off-road division, including the dynamic all-purpose GLK compact SUV and top of the range seven-seater flagship GL. The recent launch of the lightweight, athletic and luxurious SL Roadster is also expected to help Mer-cedes-Benz sales finish strongly, assisted by the high performance SL 63 AMG and SL 65 AMG Affalterbach variants.