Posted on: Friday 26 October, 2012 12:38
|Eberhard & Co. ties up with Damas to reinforce its position in Middle East
Agreement signing between Eberhard & Co. & Damas
Luxury Swiss watch brand Eberhard & Co., renowned for its 125-year-old watchmaking heritage and patents, announced the appointment of Damas as their official retailer for Dubai and the Northern Emirates. This is part of the brand’s strategic expansion plans for the Middle East region.
Founded in 1907, Damas is the Middle East’s leading jewellery and watch retailer, operating around 300 stores in 12 countries and partnering with many of the world’s most renowned luxury brands.
With a shared passion and understanding of the Eberhard & Co. brand values, this alliance is part of the brand’s efforts to increase its presence in the region and enhance brand recognition with the help of Damas’ wide distribution network.
Eberhard & Co. is the manufacturer of the iconic “Chrono 4®” family of chronographs as well as the classic “8 Jours” eight days power reserve (both patented mechanisms).
The most representative of the Eberhard & Co. collections will be showcased at the Damas Les Exclusives showrooms at The Dubai Mall and Mall of the Emirates: two stores offering high-end luxury products. The select clientele visiting these exclusive outlets can view first-hand the exquisite masterpieces created by the genius of Eberhard & Co’s 125 years of horological history.
The goal of Eberhard & Co. is to achieve the perfect fusion between tradition and innovation. Their masterful creations continue to strive to satisfy the contemporary man’s evolution using elegance, style and relentless attention to detail.
The Swiss Maison is confident that this strategic alliance with Damas, a veteran of the Swiss watch industry, thanks to their international experience and widespread distribution network, will support the brand in reaching this goal.
Chrono 4 Grande Taille
Mechanical chronograph with automatic winding device by Eberhard & Co.,
4 counters arranged in a row Patented – Registered Desing Steel – Ø 43 mm.
Case-back secured by 8 screws
Water-resistance to 50m.
Sapphire glass, domed, anti-reflective
Strap: Rubber, crocodile, or steel
Optional:deployment clasp Déclic
(Registered Design – Patented
Extra-fort Roue à Colonnes Grande Date
Mechanical chronograph with automatic winding,
limited edition of 125 pieces
chronographic functions with column-wheel
big date at 12 o’clock - 3 counters at 3 - 6 - 9 o’clock
18 ct. pink gold case – Ø 41,00 mm.
Transparent caseback, with engravings,
locked by 6 screws
Water-resistance to 30 m.
Dial with “soleil” finish, with applied gilded index
and Arab numerals at 1, 2 and 5 o’clock,
symbolizing the 125th Anniversary of the Maison;
3 counters with snailed finish and black profile
Also the Eberhard & Co. logo on the dial celebrates
this important Anniversary.
Strap in crocodile, with buckle in 18 ct. pink gold,
8 Days Grande Taille
Mechanical watch with hand-winding, with
8 DAYS modulus, an exclusive Eberhard & Co. device,
patented. Power-reserve indicator at 9 o’clock, small
second hand at 6 o’clock, two overlapping springs,
(0,30 m. + 1,25 m.), for a total length of 1,55 m.
Steel – Ø 41,00 mm.
Case-back secured by 6 screws, with engravings.
A small window protected by a sapphire glass allows
to see the skeleton bridge of the main barrel,
with silhouette "8"
Water-resistance to 30 m
Dial with power-reserve indicator graduated in days
Strap in crocodile, black, buckle personalised “E&C”
Option: deployment clasp Déclic (Patented)