Posted on: Tuesday 23 October, 2012 12:30
|Time to Give Back
Hospitality group participates in breast cancer awareness walkathon, blood bank drives and health-positive menus to bring local community staff and guests together under CSR banner
Team members from across TI’ME Hotels Management portfolio of Dubai and Sharjah-based properties are lacing up their sneakers in support of Safe & Sound - Burjuman’s breast cancer awareness programme - with a 50-member contingent in training for the campaign’s ninth annual charity walkathon, which will take place on 2nd November 2012 at Zabeel Gardens.
As part of the company’s long term commitment to local community and charitable initiatives, TI’ME has also joined hands with the Dubai Blood Donation Centre and Latifa Hospital, and will hold two blood donation drives at its TI’ME Oak Hotel & Suites, Tecom on 6th November and TI’ME Grand Plaza Hotel, Al Qusais, on 7th November respectively.
“TIME Hotels is a young, dynamic company which takes social responsibility very seriously. Our annual calendar of CSR related events is an integral part of the TIME business philosophy, and is designed to involve team members, guests and the local community to raise awareness of the issues that affect all of us, whether they’re health related or simply a way to bring people together in pursuit of a common goal,” said Mohamed Awadalla, Area Vice President, TI’ME Hotels Management.
One of the largest, most comprehensive breast cancer awareness campaigns in the Middle East, the year-round Safe & Sound programme focuses on the key message of survival through early detection and treatment, holding numerous in-mall and external events along with outreach initiatives. The TI’ME team has raised more than AED 15,000 through sponsorship for the walkathon, which is set to see over 15,000 Dubai residents pound the pavement early next month.
TI’ME Hotels is also supporting the Dubai Blood Donation Centre this November, and will partner Latifa Hospital for a two-day campaign to drive awareness of the emirate’s ongoing need for blood bank donations with hotel team members, guests and local residents invited to visit the hospital’s mobile blood bank at either TI’ME Grand Plaza Hotel on 6th November or TI’ME Oak Hotel & Suites on 7th November.
“Dubai Blood Donation Centre is a vital resource for all of us, whether we are residents or merely visitors in need of urgent medical attention. Latifa Hospital not only helps Thalassaemia patients, who require regular blood transfusions, but is also one of the UAE’s most prominent maternity and paediatric centres,” said Awadalla.
“Our team is hugely supportive of this drive, and when planning our annual CSR calendar of activities we make it a point to get feedback and suggestions from every one of our 381 employees so that, across our six hotels, we have 100% buy-in from day one and support initiatives that we know will resonate with everyone,” he added.
TI’ME is also sending out a message on healthy eating this month in support of breast cancer awareness, by introducing a selection of anti-cancer agent rich foods to its buffet menus.
“The more attention we pay to what we put into our bodies, the better the chance we have of reducing the risks associated with breast cancer and other cancers. We want to flag this to our diners and what better way to do it than through creating delicious dishes that also have excellent health benefits?” remarked Chef Haytham El Sayed, Executive Sous Chef at TIME Oak Hotel & Suites
Items on the menu include tofu, broccoli, chard and red cabbage, oily fish such as salmon and mackerel, shiitake mushrooms, raspberries and green tea.