Posted on: Monday 22 October, 2012 4:30
|Baume & Mercier presents 2012 novelties at Jewellery Arabia
At this year’s Jewellery Arabia, Baume & Mercier showcased its 2012 novelties from the Capeland, Linea and Hampton collections. Capeland men’s watches enjoy a modern sport-chic design, and Linea is an iconic women’s watch with distinctive soft lines and confident luxury. The unmistakable core messages of the Hampton timepieces are relaxed and seaside living, as well as authenticity and lineage - this stylish and uniquely alluring collection for both women and men features a refined design and timeless appeal.
The Capeland 42mm line of chronographs has been enriched, and some 44mm models added to the line; the highlight of the collection however is the new steel bracelet on offer. The Linea 32mm segment was enhanced with two new automatic and three quartz timepieces; with its gracious curves and beautifully integrated interchangeable straps concept, the Linea for women is easy to wear, chic, and can embody many styles. The men’s Hampton line is now on offer with steel bracelets, and the women’s pieces have been extended to offer a series of three elegant Hampton small watches that make a truly feminine statement, whilst still underscoring the chic elegance the Hampton line is renowned for.
“We are pleased to once again be showing our novelties at Jewellery Arabia, a regional platform for the world of horology. This year we have extended our collections that were launched in 2011 together with the new brand chapter, and by doing so have met numerous requests from our customers such as the addition of steel bracelets and bigger/smaller sizes. Open dialogue with our followers is very important to us as a brand, and listening to what people want is part of who we are,” said Romain Dezaux, Middle East Brand Manager, Baume & Mercier.
The famed Swiss Maison d’Horlogerie is a world renowned lifestyle brand with roots dating back to 1830. The brand’s universe is centered on values of timelessness, conviviality, and sharing, expressed through family, friends, and loved ones;
Baume & Mercier has always considered itself as a privileged partner for life’s precious moments.