Posted on: Tuesday 16 October, 2012 2:13
|Renault Remains First Generalist European Car Brand in GCC at End of August 2012 with 36% Sales Growth
Renault GCC has at the end of August 2012 reported a growth of 36% as compared to the same period in 2011. The increase is significantly higher than the 21% growth of the Total Industrial Volume in the GCC region. Furthermore, Renault now ranks 18th among automotive brands in the GCC, a positive jump of two ranks compared to the same period in 2011.
Three Renault models (Logan, Fluence and Safrane) are now among the top 15 bestselling European models in GCC. In the B Segment, Renault Logan is number one top-selling generalist European model with more than 2,400 units sold from January to August 2012. In the C segment, Renault Fluence is the number one European brand and in the challenging DE segment, Safrane leads the European brands.
The shockingly affordable New Renault Duster introduced in May 2012 has in just four months ending August 2012 entered the top 15 bestselling models in the SUV-S Segment. Renault Duster comes fourth in the Renault line up in terms of sales.
In Saudi Arabia, Renault retains its title of first European Brand, far ahead from the other European competitors. In the Saudi market that has seen a rise of 13%, Renault has marked a 35% increase from January to August 2012 and is currently enjoying a 1% market share.
In the UAE, Renault continues its fast growing momentum with 48% growth, higher than the market evolution of 29%, which positions Renault among the top 10 fastest growing car brands in the country.
In Oman, Renault remains the number one European brand with three models in the top five best European selling cars.
Pan GCC, Renault’s performance is sustained by a strong sales evolution in markets such as Qatar (+40%), Bahrain (+41%) and Kuwait (+130%) positioning Renault as the fastest growing car brand in Kuwait.
Mustansir Lakdawala, Managing Director, Renault GCC, said: “As an indication of the quality of our product and services and the level of confidence and dedication of our distributors, Renault performed sturdily and more rapidly than the market evolution in the first eight months of 2012. Our achievement of 2012 record sales target is on the right track. We are witnessing a turnaround in the history of Renault in GCC as our brand popularity is expanding significantly.”
Benoit Turibe, Marketing Director, Renault GCC, said: “Our last two years of consistent brand promotion and focused marketing activities for pillar models such as Fluence, Safrane and recently Duster has delivered outstanding results. We are witnessing an increased sales momentum trend with month after month of better retail sales ratio.
“Renault has a reliable, affordable line-up, while all cars are tested under GCC conditions prior to their launch, which is appealing to the young and cosmopolitan population of the region. Our line-up has a car for every purpose, everyone, every day and every budget. People are definitely more aware of our brand offerings. Nevertheless, our ambition is much more as Renault’s potential in the region is still far from its maximum.”