American lifestyle brand Franklin & Marshall favored by Hollywood A-listers, music gurus and sports icons Fergie, Madonna, Katie Perry, Bruno Mars, Zac Efron and David Beckham, officially inaugurated a brand new store at Dubai Mall last night, in the presence of international sports celebrity Fabio Cannavaro, avant-garde Italian artist Serafino Rudari, and Dubai’s finest fashion insiders and bloggers.
Celebrating the Italian’s brand unique take on Americana, trend setting fashion and style bloggers Zubaida Jacob of butterhotshoes, Saanieh Mirza of pintsizedfashionista and Nadya Hasan of thefiercediaries attended the launch and created stunning signature looks for men and women from the Franklin & Marshall Autumn Winter 2013 Collection.
In tune with its Italian roots, the brand was launched at The Dubai Mall by Fabio Cannavaro, one of the world’s greatest athletes who led Italy to their historic FIFA World Cup win and was crowned with the coveted “FIFA Player of the Year” title.
Hot off the heels of the brand’s London Harrods launch, famed Italian artist Serafino Rudari created his first ever Dubai live window for the Franklin & Marshall launch.
Based on its latest launch event, which came together in a dazzling array of color, sound and overall delight, Franklin & Marshall is set to become a Dubai favorite.
Guiseppe Albarelli, CEO and Founding Member of Franklin & Marshall flew in especially for the grand opening: “In response to the increasing popularity of Franklin & Marshall with the fashion conscious Middle East consumer, we are thrilled to be opening our second store in the UAE in The Dubai Mall. Together with our local partner, Multi Trend International, we are proud to be part of the regional fashion scene, bringing to the Middle East fresh trends and innovations, blending American style with Italian quality”.
The Dubai Mall store is the latest venture in Franklin & Marshall’s expansion plans for the Middle East, which is done in partnership with leading regional retail group Multi Trend International, a member of the Kuwaiti based Al Homaizi group.
Maen Merheby, Retail Director of Multi Trend International, added: ”Fashion forward individuals are continuously searching for the perfect fusion of quality, fashion and comfort and Franklin & Marshall delivers on all counts. The Middle East customers’ response to the brand has exceeded all our expectations and we are looking forward to bring this great brand experience to the discerning Dubai Mall customer.”
Crafted in the Italian tradition of quality, Franklin & Marshall designs embrace the world of American laidback fashion lifestyle for men and women.
The newest Franklin & Marshall store in The Dubai Mall is located on the second floor, near the Dubai Ice Rink (adjacent to the Galleries Lafayette department store) offers a distinctive, upbeat and fun atmosphere, which invites the customer in to a modern yet timeless brand experience.