In line with its efforts to raise awareness about environmental conservation and in particular, the habitat of Arctic snow penguins, Ski Dubai has announced that it will be carrying a special range of environmentally friendly clothing manufactured by DGRADE, a company specializing in the development of clothing using recycled plastic bottles.
The clothing line is being rolled out with the introduction of sweaters, which have been created using up to 30 recycled plastic bottles per garment. Available at the Ski Dubai retail shop ‘Snow Pro’, Ski Dubai plans to expand the range to support T-shirts, jackets, beanies and additional items. Offering comfort and style at an affordable price, the clothing line will be a permanent addition to the Snow Pro line-up of clothing.
The DGRADE range of clothing is indistinguishable from traditional clothing options and uses a special process that involves collecting plastic bottles, washing and sorting them before heating them to produce fibers for yarn production. The yarn is then used in the same way as any other fabric, thus helping to create a sustainable system for recycling waste into apparel items.
“With thousands of tons of plastic being thrown into the ocean every year, plastic bottles pose a serious hazard for animals and birds and are a significant cause of environmental pollution.
Since the launch of the Snow Penguins at Ski Dubai program in early 2012, thousands of visitors have been introduced to the Arctic birds and the conservation efforts required to sustain their natural habitat, and Ski Dubai is pleased to expand its awareness drive by encouraging people to make environmentally conscious decisions that extend to their apparel choices. We hope that by promoting initiatives that actively engage in clean up and recycling, we are able to positively contribute towards the preservation of our natural resources,” commented Mr. Omar El Banna, Marketing and Sales Director, Majid Al Futtaim leisure & Entertainment.
Ski Dubai has a long tradition of implementing pro-Green policies and practices which include effective waste management, energy saving initiatives, recycling and the adoption of cutting edge ‘green’ technology. The construction of Ski Dubai itself has been modeled on advanced refrigeration and insulation systems which ensure minimal carbon footprint and recent additions, like the energy efficient “POWESRSTAR” Voltage Optimizer continue to ensure Ski Dubai remains a pro-active and environmentally conscious corporate citizen.
For further information on Ski Dubai, please visit www.skidxb.com.