Posted on: Friday 12 October, 2012 9:01
|Pantene reveals its eight-year revolutionary breakthrough research for the key to everlasting hair beauty
The solution for long-lasting hair health is here! Wave goodbye to your temporary fixes, because Pantene has just announced the launch of its new, improved hair care range, which promises to nurture the core to banish those bad hair days caused by damaged hair, now and forever.
Millions of women across the GCC suffer from a bad hair day at least once a week, making the new, improved Pantene an absolute must-have for anyone who’s ever felt let down by unruly hair. In the GCC, 94% of women agree that healthy hair is the most beautiful hair, no matter what type it is. A drastic 89% of women also believe that their hair can feel healthier than it does right at this moment, and 94% are adamant that the only beautiful hair is healthy hair. Clearly, healthy is the new beautiful for women across the GCC!
Most women indulge in styling products and blow-outs, eager to get the celebrity-like hair they have always dreamed of. However, more and more women these days are realizing that these types of temporary solutions are not effective. Today, 84% of women in the GCC admit to constantly seeking solutions to keep their hair healthy – even renowned Turkish actress and Pantene Ambassador, Tuba Buyukustan! “As a new mother, I know the importance of nurturing from the core for long-lasting health. Achieving strength and vitality from within is the first step to beauty, for your hair and yourself,” explains Tuba. “Because of my career, my hair is subject to a lot of damage through styling. Pantene’s new formula not only protects my hair from that damage, but repairs the effects of it, leaving it in peak condition.”
With this in mind, the complete revamp of Pantene’s hair care range features new formulas, new benefits, new packaging, new products and new fragrances. All you need to do is remember Pantene to forget hair damage!
“The proven formula of new, improved Pantene does exactly what it promises to, nurturing and nourishing hair from the outside in, to ensure long-lasting health,” said Dr Steve Shiel, Pantene Scientific Communications Director, P&G Arabian Peninsula. “We have spent years of research and development to create a product that we are proud of. Our rigorous testing has proven that new Pantene is capable of out-performing some of the most expensive hair care brands, and the positive reactions from the millions of women who have tried our formula so far are proof that our claims are valid.”
Research into the new line included inspiration from some unexpected sources, as Pantene’s scientists turned to areas such as electronics, pharmaceutical and automotive industries, as well as calling upon national defence advances and space exploration techniques, as used by NASA. The changing factor is a new understanding of hair’s physical and chemical properties at three critical levels (the single fibre, entire head and multi-fibre arrangements).
By committing to the best ever Pantene for damage repair and prevention, you will get healthier hair thanks to an advanced formula that acts, rather than just talks.