Posted on: Wednesday 10 October, 2012 6:00
|Prominent Arab singer Yara unveiled as Piaget’s brand ambassador for the Middle East
Renowned for their sparkling collections and starry collaborations, illustrious Swiss watchmaker and jeweler, Piaget have announced prominent Arab singer, Yara, as their brand ambassador for the Middle East region. A truly flawless alliance, Piaget and their new ambassador are an idyllic reflection of each other’s values; both flaunt immense elegance and grace rounded off with an air of refinement. Owing to their involvement in various high profile events from international film festivals to the Independent Spirit Awards among others, Piaget shares a mutual relationship of admiration with many celebrities from different fields. With this association, Yara joins the assemblage of notable personalities who have become loyal friends of the brand and will be Piaget’s exclusive representative for the Middle East region, and will attend Piaget events on a regional and international level.
Speaking out on her collaboration with Piaget, Yara said, “It is common knowledge that most, if not all, women adore jewellery. I am no exception. Needless to say I am overjoyed and honored to have been chosen for this coveted position and it pleased me immensely as I have been a fan of Piaget for years and have bought many diverse designs from the brand. I guess you can say this was a partnership that was destined to be.”
Piaget’s brand manager, Jean-Marc Shammas added, “Yara’s understated elegance, beauty and talent were simply a perfect match with Piaget. We wanted an ambassador that our audience in the Middle East would be able to identify and share similar values with. I am convinced that this will be a very fruitful relationship, one that will see both Piaget and Yara gleam even brighter.”
Topping off her down to earth demeanor with a blend of beauty and talent, Yara is a three time winner of the prestigious Murex D’Or award and undoubtedly a fundamental personality of the world of Arabic music. Popular in the Levant and GCC among all generations, Yara boasts of an affable personality that makes her a delight to watch and a pleasure work with. Currently working on her latest album, Yara is one of the few non-Khaleeji singers who has released albums purely dedicated to Khaleeji music making her a huge success and well-loved among the Khaleeji population. Initiating this elite partnership with a press conference announcing the collaboration, Yara recently shot the first photo shoot of many that she will be undertaking during the course of this alliance.
Creating beautiful images that reflected the spirit of this partnership, the photo shoot revolved around Piaget’s alluring Possession, sensual Piaget Rose and exquisite watch collections. Sporting stunningly diverse looks, Yara faced renowned photographer Roger Moukarzel’s camera for this impressive shoot. Regularly featured in international magazines, Roger Moukarzel proved to be the ideal candidate for this shoot with a vast global experience spanning more than two decades in assorted fields such as fashion, advertising, architecture, and interior design among others. The household name for makeup and beauty, Fady Kataya teamed up with Zakaria from the reputed “Yehia and Zakaria salon,” who was chosen as the hairstylist for the shoot.
Working together, the skillful team fashioned five distinctive looks that merged discreet glamour with elegance and portrayed Yara in a very novel light. Piaget’s radiant watch and jewellery pieces beautifully offset the stylishly relaxed yet sophisticated outfits culminating into a beautiful shoot that embodied the dignified singularity of the brand.
Cultivating the brand’s effortlessly timeless image with yet another captivating shoot, the images were an exact representation of the values Piaget is celebrated for. With Yara on board as Piaget’s elite brand ambassador for the Middle East region, Piaget enriches its luxuriant legacy as it continues to forge a close relationship with the region.