Posted on: Friday 5 October, 2012 12:03
|Lipton Presents First Three Dip & Win Lucky Winners with Three Chevrolet Captiva Cars
Lipton, the World’s favorite tea brand, today announced the presentation of the first three Chevrolet Captiva cars to the first group of Dip & Win lucky winners; Saad Bin Fakher from Riyadh, Khalid Abdul-Majeed Asfour from the Holy City of Mecca, and Kabeer Abdul-Ghafour from Jeddah. The winners were selected after the raffle draws conducted by Lipton at major Shopping Centers across the Kingdom.
The Three winners have expressed their feeling of happiness for wining this valuable prize. In this regard, Mr. Khalid Asfour said, “Once again, Lipton proves its credibility and high level of commitment through this unique first-of-a-kind campaign. This stems from its long heritage that marked our lives for generations with the best quality tea with which we grew up”.
In this year’s campaign, Lipton provided two methods for participation in the raffle draw; the first is sending the number on the card inside the Lipton teabag box by SMS to the numbers also stated on the card, knowing that the sent SMS is treated as a regular SMS with regard to charges. The system will send an automatic SMS confirmation that qualifies the participant for the six Captiva 2012 raffle draws. The second method requires visiting Lipton’s Facebook page (www.facebook.com/lipton), and then clicking “Like” and sending an SMS with the customer’s mobile number.
Toufic Elakhrass, foods marketing director – GCC, Unilever Arabia, said: “3 cars have been presented, and 3 Chevrolet Captiva cars are still available for the lucky winners, in addition to thousands of valuable prizes. On special Dip & Win branded packs, tea-lovers will have a chance to win as they dip their teabags into a cup of hot water. Special teabag technology instantly reveals ‘invisible’ images of the prize on bag. The prizes include smartphones, cameras, LCD’s, tablets, MP3 players, teapots and cups. The star prize is the opportunity to win from 6 Chevrolet Captiva 2012 during the campaign, continuing until the end of October 2012”.
Al Akhras added, “As a result of our commitment to innovation and creativity and the identity of our brand, we have launched this initiative to meet our customers’ expectations and reward their loyalty”.
The Dip & Win campaign is valued at millions of Saudi Riyals that cover prizes and promotions launched to reach out to Lipton lovers across the Kingdom. Shoppers will find the Dip & Win tea boxes at major retail centers. Captiva 2012 awarding ceremonies will be held in major malls in Riyadh, Jeddah, and Dammam.