Posted on: Friday 5 October, 2012 3:47
|Nayomi opens its doors to its stunning new flagship store in the Mall of the Emirates
Ever evolving, be it in their beautiful designs or cutting-edge concepts, the Middle East’s notable fashion brand, Nayomi, recently opened the doors to its newest store at the Mall of the Emirates (MOE). Inaugurated on the 26th of September, 2012, the flagship store reveals the much awaited Princess concept which has been predominantly modeled on the requirements of Nayomi’s valued patrons.
Conceptualized with precision over 18 months, Nayomi teamed up with London/Dubai based agency, Kinnersley Kent Design. Positioning themselves as the ultimate shopping destination, attention to detail has resulted in a premium store that is easier to navigate, with feature zones for different product areas, bigger changing rooms, more natural lighting and a comfortable seating area for shoppers in search of a service that is both private and personalized. The brand worked closely with focus groups to understand the fascinating lives of their customers, ensuring that they are offered a memorable experience that delivers to all of their requirements.
Fulfilling the Princess concept, luxurious lace printed carpets adorn the plush fitting rooms complimenting the bespoke wallpaper and stunning chandeliers that embellish the store. An intimate boutique feel is enhanced by panel effects and nib walls, where luxury display features are offset by attractive tiara frames and wardrobe sections. The customers shopping experience has been considered at every turn, exhibiting new tables with drawer systems for the lingerie, and floor stands that are easy to choose nightwear from. Embracing the princess within each customer, the store offers a wider product range including; more causal nightwear as well as everyday lingerie to cover every aspect of a woman’s life in a Nayomi flair. Additionally, an extensive beauty range has been featured along with the increasingly popular bridal and signature glamour ranges.
Holding true to their values the brand represents a marriage of tradition and modernity.The new store showcases the heart of Nayomi by flawlessly merging its characteristic glamour, drama, softness and delicacy. Building on 20 years of success, the thriving brand has clearly understood the sensitivities of the region and grown to meet the ever changing demands of their muse. Having recently announced Cyrine Abdel Nour as their newest brand ambassador at their Winter Fashion Show, Nayomi continues to be dedicated to their esteemed clientele as they further enrich their legacy with significant milestones.