Roger Dubuis recently opened its new boutique at The Avenue in Etihad Towers, marking it the first boutique in the Middle East.
The new boutique will feature a selection of the Geneva-based Maison’s premium timepieces for the benefit of the large number of watch aficionados in Abu Dhabi. The boutique will provide a distinguished setting for discerning customers to browse through the collections at their leisure.
“The Middle East customers are renowned for their passion for high end luxury products, which makes it an extremely important market for us,” said Jean-Marc Pontroué, CEO of Roger Dubuis. “Abu Dhabi has grown into a centre for international business and finance and as the capital of one of the region’s prominent economies, presents tremendous opportunities for us. The Abu Dhabi boutique is part of our strategic expansion plan across the region. The design and concept of the Roger Dubuis boutique at Etihad Towers represents perfectly the brand, it offers a premium luxury experience and the full collection of our exclusive timepieces. The boutique is bold, modern, and luxurious – which I believe, customers have come to associate with Roger Dubuis”, Jean-Marc Pontroué said
Featuring two entire floors dedicated to luxury, the Etihad Towers Podium is a shopping destination that is unique in every way. Situated opposite the iconic Emirates Palace, the Towers attract the who’s who of the capital’s A-Listers, in the elegant and exclusive surrounds of the city’s most exclusive address. The Podium features an eclectic mix of haute couture, fine jewellery and high-end watches, bespoke outlets and exclusive boutiques, all artfully laid out to draw in the discerning connoisseur of high-end luxury.
Despite being a relative newcomer to the world of Haute Horlogerie, Roger Dubuis has already positioned itself in the market for high-end watches and jewellery across the world, with its cutting-edge designs that give a contemporary look and feel to the extremely intricate craft of fine watchmaking.
With an élan and flair all their own, wearers of a Roger Dubuis masterpiece can be sure of making an emphatic statement, whatever the occasion. Whether it’s a black-tie formal function, a casual outing, a sporting occasion, Roger Dubuis has a model made for the time and place.
Roger Dubuis Etihad Towers
Podium Level 1
Etihad Towers – Abu Dhabi
Tel: 02 681 63 36
About ROGER DUBUIS
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, bear the mark of all the savoir-faire and expertise of the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its engine. Rich in conceptual creativity and mechanical detail, its collections are inspired by four different worlds: the Incredible Player, the Incredible Warrior, the Incredible Venturer and the Incredible Diva. The Roger Dubuis product lines La Monegasque, Excalibur, Pulsion and Velvet are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, the development of unique skills are all constants of the Geneva based Swiss Maison, which is part of the Richemont Group since 2008. The fully integrated Manufacture Roger Dubuis is the only watchmaker in the world to have all of its precious timepieces embossed with the Poinçon de Genève, a guarantee of finest craftsmanship.