Posted on: Wednesday 12 September, 2012 2:35
|Samsung Electronics Ranks 6th Most Valuable Brand in the World
Septembe Samsung Electronics Co., Ltd, a market leader and award-winning innovator in consumer electronics has soared from 18th to the 6th place on the list of the Global Most Valuable Brands in 2012. Brand Finance Report, a study conducted by Brand Directory, an online encyclopedia of brands where financial results, visual identities, trademark histories and the latest marketing news are compiled and shared, listed the top 500 ranking brands worldwide.
Samsung Electronics was ranked at 18th place last year valued at 21.5 billion USD (over 80 billion SAR); however, in 2012, the company was able to penetrate the top 10 brands and rank 6th valued at 38.1 billion USD (over 142 billion SAR) due to skyrocketing releases of the most innovative technologies and increase consumer engagement activities around the globe.
Samsung Electronics strives to excel in the domain of consumer electronics. This is evident with the quality and type of technologies being unveiled to consumers before the market even demands. Samsung has continued to prove itself as an industry trend setter, providing the region with products that exceed consumer expectations and leading the world towards innovative smart technologies in every household including 3D enhancements. This also includes the company being the pioneer and the first to launch the exclusively successful Smart TV concept among other superb products such as the GALAXY S3, creation of GALAXY Note Smart phone category, Eco Bubble washing machine, Wifi cameras among many others from multiple business units. Samsung Electronics has also been the market leader for over 6 consecutive years in the LED segment, demonstrating the firm’s excellence and perfection in audio visual display units.
Samsung constantly communicates its utmost appreciation to consumers, greatly engaging within the communities they operate in, whom with their continued trust and loyalty paved way for the company to become a worldwide renowned valued brand. The company has adopted a global CSR platform of providing ‘Hope for Children’, focusing on supporting children’s education and health related issues, as Samsung will continue a dedicated effort that provides tools and technology that empower young people to learn, create and collaborate in an effort to improve global communities. This includes providing the generation of tomorrow with resources that will inspire them to preserve and enjoy the planet and increased employment opportunities that will be enhanced via extensive training on all disciplines of consumer electronics by dedicated Samsung instructors. In addition, as an official global sponsor of the Olympic Games, Samsung Electronics had a vision of connecting regions of the world together during the pre-Games torch relay. After being nominated by each respective office and selected by the London Organizing Committee of the Olympic Games, participants from all over the globe including 9 from Saudi Arabia were selected to run side by side with prominent global stars.