Posted on: Tuesday 11 September, 2012 12:10
|National Geographic Abu Dhabi’s ‘Megafactories’ takes you inside the incredible world of Almarai
Transporting the diary products from AlMarai factory to more than 48500 retailer daily
On September 17, 2012, National Geographic Abu Dhabi, the Middle East’s leading factual entertainment television channel, formed as a partnership between National Geographic Channels International and Abu Dhabi Media, will proudly premiere the first ‘Megafactories’ episode to focus on a Middle eastern company: Almarai. Tune in to discover the world’s largest vertically integrated dairy company, in this in-depth exploration of the processes that take milk from the cow to the customer.
‘Megafactories’ gives viewers an uninhibited view into some of the world’s most impressive factories. Exciting footage follows the manufacturing process of the most recognisable and loved everyday products. After featuring the world class production facilities of iconic brands such as Coca-Cola, Ferrari, IKEA, Boeing and more, ‘Megafactories’ now comes to the Middle East for the very first time to feature the KSA-based dairy company, Almarai.
The episode examines Almarai’s production line process, from the impeccable high standards used in the company’s dairy superfarms, right through to stocking the end product in supermarkets.
“Bringing ‘Megafactories’ to the Middle East for the first time is a positive step for the region’s industry. Initiatives such as this help raise awareness of our local business success stories, which will inspire audiences across the region to achieve similar accomplishments,” said Mohamed Al Hammadi, Director of Public Service Affairs at Abu Dhabi Media. “When Abu Dhabi Media partnered with National Geographic Channel to create National Geographic Abu Dhabi, our intention was to provide the region with leading global factual entertainment. This content has always been personalized specifically for the Middle East through dubbing in Arabic, and with ‘Megafactories: Almarai’ we are taking local engagement to a whole new level.”
Megafactories” is one of our most highly acclaimed series. It gives viewers a unique inside perspective on how iconic brands come to life on the assembly line. We are delighted to showcase “Almarai” a true manufacturing behemoth, a global player in its sector and one of the most well-known brands in the Middle East and North Africa, as part of latest season of “Megafactories” which will premiere on National Geographic Abu Dhabi starting 17th September “ said Rohit D’silva, Managing Director (Middle East and North Africa), National Geographic Channels/Fox International Channels Middle East.
“It is an honour to be the first homegrown Middle Eastern company to be included in National Geographic’s ‘Megafactories’. On behalf of Almarai, I would like to thank National Geographic Abu Dhabi for this unique opportunity to represent the progression, quality, and adherence to international standards of the region’s industry,” said Abdulrahman Bin Abdulmohsin Al Fadley, CEO, Almarai. “Since our inception in 1977, Almarai has grown steadily to become a household name and an industry leader as the largest vertically integrated dairy company in the world. We are proud of our achievements and are eager to invite our consumers into our operations through ‘Megafactories’, to educate them on the procedures that go into procuring, processing, and delivering their daily glass of milk.”
Founded in 1977 and headquartered in Riyadh, KSA, Almarai is the world’s largest vertically integrated, end-to-end dairy company, as well as being the region’s largest food and beverage producer. It keeps a herd of 135,000 Holstein cows on its ISO 9002-accredited farm (the world’s first to receive the certification), which produces around 2.5million litres of milk every day – almost double the European average. This fresh milk is processed to create the hundreds of dairy products that Almarai serves to more than 48,500 retail customers on a daily basis. Its fleet includes 960 tankers, reefers and tractor heads, as well as 2,925 vans – which, cumulatively, travel more than 193 million kilometres every year. That’s enough to circumnavigate the world 4,800 times.