Posted on: Thursday 19 July, 2012 12:09
|Cutting edge Communication Approach at Venture Communications and re-brand-ingTM
As part of continuous efforts to provide the best communications services for their clients and brands, Venture Communications and its sibling re-brand-ingTM, the specialized branding company, adopted an innovative approach to branding and communication services providing a unified brand strategy which will be implemented in different forms and channels.
“Many agencies use a process that relies on research, ideation and brainstorming to come up with brand strategies then the results are given to another company to develop the brand communication and a third and fourth companies to deal with digital and social networks marketing”, said Gabby Bechara Chamat, Chief Executive Officer at Venture Communications and re-brand-ingTM.
Chamat also stated: “Our approach consists of combining all brand activities in one single process and within the same group of companies, from strategy to branding and all forms of communication leading to a better creative and more efficiency for our clients and their businesses. Through this approach, the brand creation team and the brand guardian team are working under one roof in full coordination”.
Venture Communications and re-brand-ingTM work closely with their clients to develop solid brand strategies that are based on research and refined analysis and supported by a long experience with brands and various forms of communications. The same brand strategy will be translated into a wide range of tools, from branding and corporate identity to advertising, digital and social marketing and Public Relations depending on the needs of each and every client.
As a reinforcement of their innovative approach, the agencies have added a strategic planning department to their structure in order to align the communication flow between the branding and the advertising agency. Jean Claude Saade, Chief Strategic Officer for Venture Communications and re-brand-ingTM stated: “Once the branding exercise is done, we don’t need to go back to the square one to develop a communication strategy but the same brand strategy will be interpreted into a communication brief covering a specific offering or occasion”.
Chamat concluded: ”We are always looking for innovative ways to better deliver brand and communication services to our clients and we will always prove to them that Venture Communications’ greater than you expect mantra reflects our day-to-day commitment to our clients”.