Posted on: Sunday 24 June, 2012 2:55
|Cool off: Giordano’s fresh new Summer Collection now in Store
Giordano, one of the world’s leading international apparel retailers, today launched the new Summer 2012 Collection across its 226 shops across the region. Featuring a range of 100% natural linen items plus coloured cotton maxi-dresses, the new Summer Collection appeals for those looking for effortless style while keeping cool out in the sun.
“Linen is the ideal fabric for high summer temperatures in the Gulf; it’s Mother Nature’s finest summer fabric, helping skin to breathe and minimising discomfort caused by high humidity, heat and dust. Feeling fresh during the summer is a promise that only linen can keep,” said Ishwar Chugani, Executive Director of Giordano Middle East, India and Africa. “With the new Summer 2012 Giordano Linen Collection, our customers can easily mix and match pieces to create a new casual look that’s suited for the season.”
The Giordano Linen Collection, made with 100% natural linen, features summer wardrobe essentials for men and women. The whole collection takes its inspiration from a natural, no-frills look in white, neutrals and earth tones, with colour options including washed stone, dune khaki, linen green and sea Malibu.
Men can hone their casual style by mixing and matching khaki trousers or Bermuda shorts with linen blazers and shirts. Available in the classics - white, natural, corn, aqua, ice blue and indigo, the Linen Shirt Collection also comes in stripes and checks.
For ladies, 100% linen plain, striped and check tops look great paired with Bermuda shorts or classic Capri pants. The women’s collection comes in natural shades plus pink and berry brights.
In addition to the wide range of linen items, the new Summer Collection for women also includes flowing cotton sleeveless maxi dresses in multiple colours and styles; from classic black and white or navy blue stripes to strawberry pink, papaya, lemon, berry fusion and sea breeze - the fruity colours make you feel refreshed and ready to breeze into the summer. The new Giordano maxi dress is perfect with flip-flops and a straw hat for a day on the beach and then makes a smooth transition to a glamorous evening look when paired with heels and a sparkling long-length necklace.
The Giordano Summer 2012 collection is available in all Giordano stores across the Middle East starting July, 1st.