Instagram, part of the Facebook company, will be the primary marketing channel for 73% of small and medium sized businesses (SMBs) in the Middle East and North Africa (MENA) within the next five years.
With Instagram's community of over one billion people coming to the platform to...
Lexus will introduce its first battery electric vehicle (BEV), the UX 300e, at the Guangzhou International Automobile Exhibition, which will be held in Guangzhou, China, from November 22 to December 1, 2019.
Since introducing the RX 400h in 2005, LEXUS has been a pioneer in vehicle...
Twitter has today launched the region’s first safety awareness campaign, under the name of #حملة_تويتر_للسلامة (Twitter’s safety campaign) with a focus on helping people to identify and report spam. The campaign comes as Twitter continues to prioritize the...
ASDA’A BCW’s pioneering thought leadership initiative, the 11th Annual Arab Youth Survey 2019, was named Best Campaign in the Middle East at the Middle East Public Relations Association (MEPRA) Awards 2019, held in Dubai on 20 November, 2019.
Titled “A Call for Reform”,...
OPPO, the leading global smartphone brand, is inspiring young people to explore the world with its new Reno2 smartphone series. The brand recently demonstrated the ground-breaking capabilities of the Reno2 series by taking a group of influencers from across the region on an OPPO Wonder Journey,...
Visa (NYSE: V), the world’s leader in digital payments, and Jumeirah Group, partners since 2016, today announced the expansion of their partnership with a new three-year deal. The deal reinforces Visa’s position as the ‘partner of choice’ for prestigious home-grown brands...
With population touching 30mn and state-of-the-art hospitals, both private and public, booming, the healthcare market in Saudi Arabia is expected to reach SR 51.2bn ($13.6bn) in 2020. As is the pharmaceutical manufacturing sector, which will double local production capacities by...
Volkswagen Middle East is celebrating the third anniversary of the Tiguan entering the regional market this month, with the model now recognized as one of the global and regional best sellers for the brand.
First released into the Middle East market in October 2016, the crossover compact...
Just one day after the difficult beginning to the season, Lucas di Grassi and Audi Sport ABT Schaeffler impressively came back: The Brazilian celebrated second position in Diriyah and thus the team’s 41st podium success in the 60th Formula E race. Daniel Abt also scored valuable points with a ...
Red Sea Mall (RSM) won "RECon 2019" award for the Cause-Related Marketing category during an award ceremony held recently at Ritz Carlton Hotel in Dubai. RMC General Manager Al Rayan Gadouri thanked the Middle East Council of Shopping Centers, the organizer of the awards, for honouring...