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Eye of Riyadh
Beauty & Style | Tuesday 8 August, 2017 12:07 pm |

World’s leading Halal skincare brand Safi Rania Gold now in Middle East

Safi Rania Gold, the world’s leading halal-certified premier skincare brand, is now available in the Middle East. The Halal skincare range, which offers a comprehensive array of age-defying beauty products, is set to take the market by storm as it is the only one-of-its-kind in the region offering guaranteed Halal skincare solutions.


The Safi Rania Gold range, highly effective for women in the 25-40 age-group, contains 24 carat gold particles and natural ingredients that lead to supple, brighter and youthful skin. Being marketed and distributed by Wipro Unza Middle East Limited, the Halal skincare collection is manufactured in Malaysia and is completely alcohol & gelatin-free, thus offering unique benefits to consumers in the region.


Safi Rania Gold has been designed to be a highly effective Halal product, with unique Bio Nano 24K Gold and exclusive Silk Protein – enriched with 18 amino acids. Gold is well known for its anti-oxidant properties, while Silk proteins are established for their improvement in skin appearance and texture. Safi Rania Gold easily absorbs into the dermis, stimulating the production of collagen – that helps keep your skin youthful and firm. It’s moisture-lock formula, ensures your skin always has a protective layer – leading to smoother and brighter skin. Overall your skin glows like gold!


Arun Giridhar, General Manager, Wipro Unza Middle East Limited, said: “Safi Rania Gold range of Halal skincare products are set to revolutionize the Middle East beauty market, as there are hardly any skincare products in the market which are Halal. The Safi Rania Gold brand endeavors to provide the best quality products to meet the growing needs of our consumers and offers unmatched skin benefits due to its natural ingredients. The advantages of using Halal skincare products are far-reaching, and we bring this expertise to the region, for the very first time.”


The Company’s Research and Development facility, which is also Halal certified and the team have ensured that the Halal skincare range is a no compromise collection – that is Halal yet effective.


The range of Safi Rania Gold Halal products include facial cream cleanser, facial cleansing gel, deep moisturizing facial cleanser, facial scrub, toner, youthful gold essence and concentrated serum, moisturizing day cream SPF 28++, moisturizing night cream and BB cream, among others.


Safi Rania Gold range of Halal skincare products are available at all Carrefour stores in the UAE. The Safi Rania Gold products conform to international standards, including Federal Drug Authority [FDA], European Economic Community [EEC]/ COLIPA, British Pharmacopoeia [BP], Cosmetics, Toiletries and Fragrance Association [CTFA], among others.


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